Corporate Image In Ukraine

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How Corporate Image in Ukraine, in times of crisis, can help or hinder global reputation for multi-nationals By Marcus Stober Vice President & Country Manager, Mmd Ukraine European Business Association Roundtable - November 27th, Kiev

Business News & Politics

Communication in times of crisis: and how it can affect the reputation of a global company ,[object Object],[object Object],[object Object],[object Object],[object Object]

East Capital: been there before… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some common predictions about the economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Orthodoxy says in Crisis PR tell the truth ; tell it fast and enhance your corporate reputation for: - transparency - ‘having a good grip on your business’ - leading, not following, events.

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The post-Soviet crisis management model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why care? ,[object Object],[object Object]

“ In the current crisis things are going so badly, so fast, we have nothing to say, so why should we?” ,[object Object],[object Object],[object Object],[object Object],[object Object]

An M m d case study: a crisis avoided? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Basic story… ,[object Object],[object Object],[object Object],[object Object]

M m d advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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5 Mala Zhytomyrska Str. Office 5 01001, Kyiv Ukraine Tel: +380.44.537.31.28 Mob: +380.67.534.12.36 Fax: +380.44.279.48.31 Marcus Stober. Vice President & Ukraine Country Manager [email_address]

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