Bringing Your CU into World 2.0 -Indy Chapter
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Bringing Your CU into World 2.0 for the Central Indiana chapter of the Indiana Credit Union League.
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Bringing Your CU into World 2.0 -Indy Chapter
- 1. BRINGING YOUR CU INTO WORLD 2.0 On-Brand Marketing Morriss Partee ©2005 EverythingCU.com and Denise Wymore
- 5. WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT
- 8. WORLD 2.0: I can get • ANY information about • ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I can’t get lost, either)
- 9. Time for a magic trick 46645
- 10. GOOD NEWS! Now is our time to shine • Democratically controlled • Open, honest • Authentic • Local • A solid deal!
- 11. 100 YEARS AGO
- 12. What never worked for us
- 13. Word of Mouth
- 14. Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members
- 15. Countries by Population 1. China 1,300 m 2. India 1,100 m 3. United States 305 m 4. MySpace 245 m 5. Indonesia 228 m
- 16. Countries by Population 9. Russia 141 m 10. Japan 127 m 11. Mexico 106 m 12. Facebook 100 m 13. Phillipines 90 m
- 17. 56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182
- 19. SOCIAL MEDIA IS NOT A MARKETING THANG IT’S EVERYONE’S THANG BLOCKED? WTF? craigslist
- 20. What should I do now?
- 21. CU social media case studies Vancity CU, Vancouver, Change Everything Common Wealth CU, Alberta, Young & Free Verity CU, Seattle, We are V blog UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Carolina Postal CU, NC, I love my hoopty Community Choice CU, Des Moines, The Bills
- 24. Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts
- 25. What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU
- 27. New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA
- 30. MemberNote
- 31. MemberNote 29% 41-55 28% 25-40 23 % 56+ 11% 18-24
- 32. TIME TO JUMP IN!
- 33. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on Facebook, Twitter, LinkedIn
- 34. HOW DO YOU MEASURE?
- 35. Financial: Webinar sales Online Switch Kit sales Executive Membership sales Community: Daily Visitors 7-day Visitors 31-day visitors No. of discussion messages, daily, weekly No. of documents contributed