The ABC’s of Autoresponders

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The most important tool for any
business?
Of course, I’m talking about autoresponders.
 Autoresponders allow you to communicate
consistently and regularly with your readers
 Used to their full potential, they will help you turn
visitors into subscribers, subscribers into customers,
and customers into evangelists
 And this all happens on autopilot!

You just set up a series of emails (an
“autoresponder series”) and the software
will merrily pump out your messages at a
pre-arranged time or with a set frequency
(every other day, day 2 three days after
day 1, etc.)
And that’s it really, simple!

Here’s an example from my Women’s
Way To Wealth “Kick Start Your Home
Business” autoresponder series

Keep it simple with tried and tested
systems
 Two of the most popular autoresponders are Aweber
and Icontact
 I personally use Aweber (have done from day 1) and I love
its flexibility
 Icontact offers an almost identical service which I find
slightly clunkier for set-up and list management, but the
email templates are wonderful and allow even the smallest
business to send out eye-catching and professional looking
emails

Both Aweber and Icontact charge ($19 a
month last time I checked, after the $1 trial
has finished) so you may like to try the
excellent free service from MailChimp
If you’re just starting out Mail Chimp has
everything you need to get started, and
it’s free for the first 2000 subscribers

Getting the most from your
autoresponder
Whichever system you use, the key to autoresponders is
getting your message right
There are a number of approaches to take and I would
suggest you try all of them
All of the autoresponder companies allow you to split test
your messages, so you can choose to send message A to
one group and message B to another, and see how the
responses vary

Then, do more of whichever one works
Again, not rocket science but it does take
some thought and a bit of work on the
front end

The ultimate Autoresponders
series?
I have always used the approach of asking people to opt-in to my list
in exchange for an e-series
Make your series as long or short as you like, 5-day, 6-week or 12-step
email series
Rather than start with a blank piece of paper, which can be quite
daunting, I suggest taking an article you’ve written, or an e-book, and
split the main points into 4,6 or 12 steps
Then make each step or chapter the subject for one day’s email
That way, subscribers will eagerly await the next instalment to
complete the training or series

Or try this instead?
Another option which I’ve used successfully on my blogs is
to take a piece of paper and write down 10 reasons why
someone should buy from you
Have a real brainstorming session and come up with 10 real
benefits (not features) for how what you offer will help
someone or offer real value
If you can, bounce your 10 benefits off a friend or colleague
and see if they’re strong selling points

Or try this instead?
 Then turn each benefit into a short, pithy, email
 Give each one a bold and compelling subject line and hey
presto, you have a strong and compelling autoresponder
series
 Make sure every email contains links to your site, not your
homepage every time but to articles and blog posts
relevant to the benefit you’re selling

That way, every email your readers
receive will give them another reason to
visit your site and see first-hand the
value you bring
Provide enough value and you’ll soon
build some serious traffic and your
subscribers will take your site viral

An hour’s work for years of benefit
So, go and make yourself a coffee and start scribbling down ideas and
benefits on a piece of paper
If the list evolves over time, just add another email to the
autoresponder series
Your readers will love it if you’re providing real value
Once the series is set-up you can move on to other things and let the
autoresponder system do the work
It will keep pumping out your emails forever and many people make
money on autopilot from having a great autoresponder series

Take your autoresponder series
to the next level
If you want to take things up a level you
can look at including affiliate links in your
autoresponder messages
That way you can make money from early
on, even as you build your traffic

However, make sure you include useful
information and not just a series of sales
emails
That will kill your traffic faster than
anything

Another option is to create a longer-
term series by providing a regular
newsletter

This is a major commitment though so
don’t start it unless you’re absolutely
committed to it, and sure you can continue
with it for the long-term
Otherwise, again, you can lose credibility if
you promise your readers something and
fail to deliver

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The ABC’s of Autoresponders

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The ABC’s of Autoresponders