Mnrem google pay per click ads

MNREM Broadband for Business
Webinar Series
Minnesota Renewable Energy Marketplace
As part of the Minnesota Rural Intelligent
Communities (MIRC) Project

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

This webinar series is sponsored by MIRC – Minnesota Intelligent
Rural Communities in partnership with the MNREM - Minnesota
Renewable Marketplace and the Blandin Foundation. MNREM is
a project partner in the Minnesota Intelligent Rural Communities
initiative. MIRC is a coalition of 19 statewide partners and 11
demonstration communities funded in large part through an
American Recovery and Reinvestment Act grant. The work of the
coalition focuses on bringing the full promise of broadband
technologies to rural Minnesota communities, businesses and
people. Blandin Foundation serves as the project administrator.
More about MIRC is available www.blandinfoundation.org


A Primer on Google Pay Per Click
Ads
Ann Treacy
broadband.mnrem.com


Agenda for Today
• What is an ad?
• Choosing keywords
• Writing ads
• Landing Pages
• Create a budget
• Define goals


General Premise
• You buy ads to show up when someone does a
specific search
• Ad placement is based on bids and algorithms
• You only pay when someone clicks on your ad
• You will get a ton of data related to the ads
• You can spend as much time and money are
you want


SERP: Search Engine Results Page

Paid Results

Organic Results

SERP: Search Engine Results Page

Paid Results
/ Shopping

Organic Results


Google Ad Network

Paid Results


Choosing Keyword
1. What terms would 1. Doc Martens, Dr
buyers use to find a Martens, Doctor
business like yours? Martens, Doc Martins,
2. Does location matter? Combat Boots
3. Are there terms you 2. Grand Rapids
can eliminate? 3. NOT Michigan, NOT
4. Google will offer medicine
suggestions


Keyword Tools tinyurl.com/7pj83c8


Adword Keyword Tool: Results


More Results


Keywordspy www.keywordspy.com


Writing Ads: 25 + 35 +35 + URL
• Use keywords • Highlight your best sales
• Include call to action proposition(s)
• Check out the • Filter bad clicks
competition • Add a timeliness!
• Be specific
– Prices
– Details
– Location


Test the Ads
• Run several ads at once
• Tweak as you go
• Remember to check clicks and conversion!
• Remember to update timely ads


Landing Page
• Do not send people to the homepage
• Create a page specifically based on ads
– Get to the point
– Push to the Call to Action
– The page need not be accessible via homepage
• At least send people to a product page


Landing Pages


Budget
• Bid per Click • Total Budget
– Use the estimated – Choose the budget that
traffic/cost tool suits you
– Don’t aim for top – You will get notices to
billing, but getting on increase the budget;
the first page is nice sometimes a better
– Some ads will work no answer is lower CPC
matter what placement (cost per click)


Define Goals
• Track traffic to specific pages
• Track conversions
• Balance Google Adword report with Google
Analytics


So much more
• You can choose time or ads to run ads
• You can choose geographic areas
• You can add features (such as one-click calling)
to your ads
• You can reach out to people who have clicked
on previous ads


Get Started
• Set up an account
• Create your first ad
• Activate your account
(use coupon)

• Know the structure


QUESTIONS?
If you have an interest in further training in your
area, please let us know.

broadband.mnrem.com


Mnrem google pay per click ads

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