Personal Branding | Stand Out From The Crowd

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Moataz Yasser

Be Remarkable. Learn how to stand out in the market crowd. How to be unique among your competitors.

Carrière

Personal Branding
Stand Out From The Crowd

Personal Branding!!
What Does
It Mean?!
2

Personal + Branding= Your Promise of Value

Promise of Value Examples
Steve Jobs: Inspiration Barack Obama: Hope

You
Opportunities
With Personal Branding

‘‘Be Yourself Because Everyone
Else is Already Taken
Stop!!

Third Exercise:
Personal Branding Canvas

1 2
3
4 5
6
7
89
Personal Branding Canvas
9 Blocks

Personal Branding Canvas
Blocks Description

Always Remember
The One Rule!!
‘‘Be Yourself
Because
Everyone Else
is Already
Taken

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Personal Branding Coach
Moataz Yasser
Thanks All
Helping Young Professionals To Stand Out From The Competition

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The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless. The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand. What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one. This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.

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Businesses come and go, but businesses with sticky brands last the test of time. Coca Cola, McDonald's and many other businesses have memorable logos, catchy taglines and other vital branding messages that keep customers coming back again and again. This SlideShare presentation on Sticky Brands will teach you how to create a brand that stands out and helps your business thrive like never before. Be prepared, essential branding may be far more extensive (though certainly doable) than you think. Please copy and paste the following URL to see germane videos for this SlideShare: 1.Branding Identity: https://www.linkedin.com/posts/techtreats_brandidentity-smallbizowner-smallbiztips-activity-6592060810049183744-_WJJ 2. Brand Voice: https://www.youtube.com/watch?v=tM7Wn5gLEtc 3. Brand Values: https://www.youtube.com/watch?v=BSVemBt9vjs 4. Brand Personality: https://www.youtube.com/watch?v=e2YRUohgadY 5. Visuals https://www.youtube.com/watch?v=cHbJ0fkqI6I 6. USP - Unique Selling Proposition https://www.youtube.com/watch?v=rlPVu0EzGAY&t=5s

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This is the presentation I used in the conference "Personal Branding: a winning job-search strategy" the 11th of December 2014 at the University of La Rioja. It explores personal branding as a key element of the job-search, establishing guidelines for developing a personal brand and a Personal Branding Action Plan. To download the presentation, as well as exercises for developing your personal brand and taking charge of your career, visit www.isabelalbeldaros.com/personalbranding .

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Step 1: Read this blog:https://www.linkedin.com/pulse/how-starbucks-personal-brands-from-invisible-dawn/ Step 2: Use this SlideShare to complete the exercise. Note: This SlideShare is only intended for Working Professionals or Business Owners who wish to be wildly successful in their careers and want to accelerate their growth. It is not however intended for the average, run of the mill, or the comfortably complacent. Therefore, if you aren't interested in massive career advancement, this article is not for you. Additionally, in this SlideShare, I will focus on two types of scenarios, those who live in constant fear of layoffs and stalled business growth or those who are working rigorously in their respective fields yet aren't receiving the results to match those efforts. As a Personal Branding Expert for the Global Market Place, consisting of both the Corporate and Entrepreneurial sectors, it is my mission to revolutionize how professionals use the power of their Personal Brands to achieve accelerated success in their careers.

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Have you been told that you need to improve your executive presence but you're not sure where to start? You're not alone. Navigating feedback about improving executive presence can feel like trying to solve a puzzle with missing pieces. ✨ 𝗪𝗵𝗮𝘁 𝗗𝗼𝗲𝘀 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗘𝘃𝗲𝗻 𝗠𝗲𝗮𝗻? Having “executive presence” is critical to being seen as an effective leader. But what is it, really? Too often, leaders are given this feedback without enough context or direction to know how to improve it. You're left grappling with vague feedback and generic advice, unsure of how to bridge the gap between where you are and where you want to be. ✨ 𝗖𝗮𝘀𝗲 𝗶𝗻 𝗣𝗼𝗶𝗻𝘁 A client of mine received feedback from her CEO that she needed to improve her executive presence. At first, she took the feedback at face value and tried to seem more “executive.” Over time she realized she had no idea how to change his perception. By then, she was too embarrassed to ask for specific examples or suggestions on how to improve. 𝘼𝙨 𝙞𝙛 𝙗𝙮 𝙖𝙨𝙠𝙞𝙣𝙜 𝙖𝙗𝙤𝙪𝙩 𝙞𝙩, 𝙨𝙝𝙚’𝙙 𝙛𝙪𝙧𝙩𝙝𝙚𝙧 𝙙𝙚𝙢𝙤𝙣𝙨𝙩𝙧𝙖𝙩𝙚 𝙩𝙝𝙖𝙩 𝙨𝙝𝙚 𝙙𝙞𝙙𝙣’𝙩 𝙝𝙖𝙫𝙚 𝙞𝙩. Unsure of where to start, she felt trapped and defeated. As part of our coaching engagement, I helped her gain insight into what was causing these perceptions. We identified recurring themes—such as rushing around and appearing reactive—that made her seem frazzled and out of control. 🌪️ Together, we devised a simple, yet powerful solution based on my behavioral coaching methods. 𝗔𝗻𝗱 𝗶𝘁 𝘄𝗼𝗿𝗸𝗲𝗱. In these slides, you will learn my simple, 3-step strategy to improve your executive presence. By following this simple, 3-step approach, you will improve your executive presence. But, let’s face it, it can be challenging (and awkward) to get candid, actionable feedback from your stakeholders. And, synthesizing it to identify the right themes can be overwhelming. Not to mention coming up with a list of new behaviors to experiment with. It’s possible to do it on your own, but it’s much easier with help. An executive coach with expertise in behavioral coaching can make all the difference. Working with a coach will help you cut through the noise and create a practical action plan to get results quickly and effectively. By soliciting and synthesizing feedback on your behalf, a coach will identify areas for improvement that might not be immediately obvious. With their personalized support and guidance, you'll stay on track and make consistent progress towards your goals. They serve as your partner, providing encouragement, motivation, and constructive feedback every step of the way. I'm Angela Justice, PhD. Founder and Executive Coach at Justice Group Advisors. I help leaders earn and embrace their seat at the table, achieve extraordinary results, and be the leader everyone follows. Visit www.justicegroupadvisors.com to learn more.

Simple, 3-Step Strategy to Improve Your Executive Presence (Even if You Don't...

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Personal Branding | Stand Out From The Crowd

1. Personal Branding Stand Out From The Crowd

2. 31 2 Why Personal Branding How

3. 31 2 Why Personal Branding How

5. Job Competition

6. Expert, but no job

7. No difference

8. Interviews. Nothing New

9. To Be Known!!

10.

11. Stop!! That’s Enough

12. Personal Branding To Stand Out

13. 31 2 Why Personal Branding How

14. Personal Branding!! What Does It Mean?! 2

15. Is a Promise of Value

16.

17. Brands Has a Value

18. The First Thing Comes To Your Mind!!

19. Here In Egypt It’s Like This VS

20. Personal + Branding= Your Promise of Value

21. Show Your Value To Be Known

22. Promise of Value Examples Steve Jobs: Inspiration Barack Obama: Hope

23.

24. You Opportunities With Personal Branding

25. 31 2 Why Personal Branding How

26. ‘‘Be Yourself Because Everyone Else is Already Taken Stop!!

27. 3 Exercises to Build Your Personal Brand

28. Why I Need It? First Exercise

29. Who You Are!! Second Exercise

30. Third Exercise: Personal Branding Canvas

31. Personal Branding Canvas!! Why?!

32. Personal Branding Canvas Process!!

33. 1 2 3 4 5 6 7 89 Personal Branding Canvas 9 Blocks

34. Personal Branding Canvas 3 sections

35. Personal Branding Canvas Blocks Description

36. Personality, professional history education, interests, passions, Values and vision. Services That You Offer It seeks to solve customer problems and satisfy customer needs with value propositions. it's how you want others to feel about you. Your Target Audience - Your Customers Resume, Portfolio, track record, Certiﬁcations, training, learning results Roles in associations and activities. Through which Channels do you will reach your Audience. In which do you want to invest or must you invest to successfully Brand yourself? Visibility, awareness, recognition & memorability

37. Teacher

38.

39. Things to Keep in mind!!

40. Discuss The Canvas With Your Customers

41. Update Your Canvas

42. Don’t Panic If You Messed Up!!

43. Always Remember The One Rule!! ‘‘Be Yourself Because Everyone Else is Already Taken

44. For More Tips About Personal Branding and Career Advice Follow Us

45. Personal Branding Coach Moataz Yasser Thanks All Helping Young Professionals To Stand Out From The Competition

Personal Branding | Stand Out From The Crowd

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