Local SEO is best suited for businesses targeting local areas. This presentation will help you understand how we at EZ Rankings do it & How to can benefit you. Feel Free to review & share your thoughts on the same.

1. How we do it?
Local SEO

2. Summary
• Local SEO has become a must for small and medium
businesses.
• 64% of local customers use directories and online search
engines to find a local service provider.

3. • Top ranking on Google maps for keywords related to
Client Industry
• 100% Complete profiles of their business
• Search engine friendly site
• Improve leads
Objective

4. Local SEO Strategy

5. Process
STEP – 1
SETUP & ANALYSIS:
ü Google Analytics Setup
ü Webmaster Tools Setup
ü Competitor Analysis
ü Back Link Analysis
ü SERP Analysis
ü Website Analysis

6. Google Places
• Places page includes:
ü Photos of owner, staff and the facility
ü A video
ü Short description and keywords
ü Address, contact numbers and homepage URL
ü Selection of right Category etc.
•
• Full Optimization of Google Place profile for both
location Camden and Brighton Le Sands via Google
Business Listing
Process
STEP – 2

7. Process
STEP – 3
Local Business Setup
ü About Company Pages - Created & Optimized
ü Yahoo & Bing Portal Listing (Includes verification and management
of listings on Google ,Yahoo and Bing in local search engines across
the Web.)
ü Registration to Additional Business Sites & Yellow Pages
ü DMOZ Submission
ü Submission to Additional Local Web directories
ü Setting up pages at Review Sites

8. Process
STEP – 4
On Page Optimization:
ü Google Page speed Optimization
ü Sitemap.xml Generation
ü Geo Based Meta Title writing + Optimization
ü Geo Based Meta Description writing + Optimization
ü H1 Tag Optimization
ü Image Name +Alt Tag Optimization
ü Canonical Optimization
ü Robots.txt Optimization
ü Outbound Links Optimization
ü 404 Redirect Optimization
ü Structured Data

9. ü Integrate their both location on contact us page
ü Add location details on footer section of website
ü Optimization of 'Contact us' page
ü Improve off-site SEO like citation and backlink creation
ü Optimizing Reviews for the business
Optimization of other fact
STEP– 5
Process

10. Process
STEP– 6
Local Business Promotions
(Ongoing Monthly Promotions):
ü Facebook , Twitter. Google +Updates
ü Video Promotions
ü Citations
ü New Local Directories, YP , Reviews & Ratings
ü Enhanced Social Media Branding
ü Local Classified Ad Marketing
ü Blog Promotion
ü Press Release Promotions
ü Article Marketing
ü Infographics

11. Results
ü An average of 4-7 leads each day via search
engines
ü Increased ROI when compared to PPC advertising
ü Exceedingly higher success rate with minimal
investment

12. By
pu&ng
the
steps
that
we
covered
to
work
,
you
will
be
able
to
understand
that
how
a
Local
SEO
play
a
role
in
Google’s
map
search
result
that
will
help
generate
phone
calls
and
visits
from
highly
targeted
potenAal
customers.
Get
Your
Free
Web
Strategy
Score
,
Visit
our
Website
at
www.ezrankings.org