It's been a crazy year and the live streaming market has grown significantly! By 2020 the events industry will grow 44% and live streaming will grow even faster! In 2015, online ad revenue for videos was approximately $7.7 billion. The numbers are still coming in but experts expect this number to rise 20-25% for 2016. So what can expect in 2017? Every year we vote internally at our office and come up with our top 10 live streaming market predictions. So here they are...

1. TOP 10 LIVE STREAMING PREDICTIONS
A COMPREHENSIVE LOOK AT 2016 & 2017 LIVE STREAMING MARKET

2. Prediction #1
Video Conferencing Integration
with Live Streaming
We thought it would happen in 2016, but increasing
pressure from end users will force video conferencing
companies to integrate directly with YouTube and
Facebook Live to extend meeting reach to thousands...

3. Pexip Workflow
Finally Video Conferencing
meets Live Streaming

4. Prediction #2
Switchboard Live
EasyLive

5. EasyLive Workflow
When using multiple cameras EasyLive suggests the use of a video production
software as a front-end switcher. While you can stream directly off each
camera you can save bandwidth using a switcher.
EasyLive

8. The more hours you live stream the more
likely you will save money using hardware...
Rough pricing from GoEasyLive and public pricing from vMix, Wirecast, Teradek and NewTek

9. At 500 hours of streaming GoEasyLive = the
cost of a TriCaster Mini
Rough pricing from GoEasyLive and public pricing from vMix, Wirecast, Teradek and NewTek

10. Live Streaming Software/Hardware Solutions Overview
Ease to use
FeatureRichness
NewTek
vMix
Wirecas
t
OBS xSplit
Facebook
Built-in
streaming
app
Livestream
MEVO

11. The more powerful the
software the longer it
takes to learn
It’s so important to make the
right decision on a live
streaming software because of
the time it take to learn the
platform.
xSplit
OBS
vMix
Wirecast
TriCaster
EasyLive

12. Prediction #3
Remote Video Production

13. Streaming
As a
Service

14. Prediction #4
Live Streaming and
Social Media
Live Streaming via Social Media will Expand and Grow...
LinkedIN will add live streaming in 2017.... Integration will Skype
for Broadcast is coming...

15. Prediction #5
Social Media Sites
Learn how to Monetize
Live Streaming
The ability to promote live streams with advertising... Through
some sort of vetting / approval process with social media
networks.

16. Prediction #6
Built-in streaming
apps
Facebook is rumored to be releasing a live streaming application
for PC and Mac. YouTube will replace "Google Hangouts on Air"
with it's own easy to use application as well... Features will lack
at first but they will serve millions of newbies....

17. Prediction #7
Expensive Webinar
Packages Lose
Relevance
Expensive Webinar packages will decline in popularity as live
streaming with a simple video conferencing license will take it's
place.

18. Prediction #8
More Wirelesss
Technology
Wireless technology for all kinds of devices will make installation
of video conferencing products easier... Wireless USB? Wireless
HDMI? Wireless HD-SDI? We are going to see more solutions
come in 2017

19. Prediction #9
Hardware Video
Production Systems
Become more Affordable
Expensive Webinar packages will decline in popularity as live
streaming with a simple video conferencing license will take it's
place.

20. Prediction #10
More Live
Talk Shows
As live streaming goes main stream, thousands of new use
cases for video conferencing (hosting a live talk show with video)
will start to become popular.

21. BONUS
Live Streaming
Will finally
Get Easier!
Live Streaming will become more fun... Because everything will
get easier and more enjoyable!!!

22. Upcoming Webinar
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