2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of
intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we
operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of
our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based
upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements.
4. Agenda
• Intro to Data.com [Ali]
• Web2Lead Conversions [Ali]
• Intro to Data.com API [James]
• Demo
• Eloqua: Data.com API Integration [Scott]
• Demo
5. You Can’t Be Social Without Good Data
Industry
Phone Number
# of Employees
Title
SIC - DUNS
Social Conversations
Blog
Address
Corporate Hierarchy
Email
Revenue
6. Bad Data is Expensive and Time Consuming
Wrong Number
Wrong Size Business
Duplicate
Not in Territory
Moved Jobs
Gate Keeper
Data Warehousing Institute
7. Connect to Customers Faster with Leading Business Data
Companies
People
Social
Future Data
Sources
8. Jigsaw: Crowd-sourced Contacts in the Cloud
34 Million Complete B2B Contacts, from 2+ Million Community Members
2.0 Million+ members
1 Million new contacts
per month
1.2 Million updates per month
Users can flag bad data
10. Web2Lead Conversions
Short Form (4 fields) Medium Form (8 fields) Long Form (10 fields)
Conversion rate: 13.7% Conversion rate: 12.0% Conversion rate: 10.0%
11. Fill in the Gaps with Data.com
Name
Company
Email
Title Industry
Location # Empl
Phone Revenue
Web2 Complete +
MQL
Lead Demographics Firmographics
Clean + Append
Your Favorite Marketing API
Automation App
12. Supplemental Use Cases
VP Marketing
(Buyer)
Web Lead: Marketing
Analyst
Web lead: ACME Similar Companies
16. Data.com API’s
Consume Contribute
Search/ Report
API Get Add
Preview Facts
Entities Contact Company
Free Points
17. Consume Contribute
Data.com Search Company API Search Get Add
Report
Facts
Contact Company
API Name searchCompany
AuthN API Token
URL, Name, Country, State, Area Code, Zip Code, Metro Area, Industry, #
Input Employees, Revenue, Updated Since
Output Company ID, Name, Address and # of Active Contacts
https://www.jigsaw.com/rest/searchCompany.xml?token=<yourtoken>&name=www.s
Sample alesforce.com
18. Consume Contribute
Data.com Contact Count API Search Get Add
Report
Facts
Contact Company
API Name companyContactCount
AuthN API Token
Input Company ID
Total Contacts, Contacts by Departments, Contacts by Levels
Output
https://www.jigsaw.com/rest/companyContactCount/159110.xml?token=<yourtoke
Sample n>
19. Consume Contribute
Data.com Search Contact API Search Get Add
Report
Facts
Contact Company
API Name searchContact
API Token
AuthN
Name, Level, Company, Email, Updated Since, Title, Department, Country,
Input State, Area Code, Zip Code, Metro Area
Preview fields including CompanyID, ContactID, Name, Title and Company,
Output
but NOT Email and Phone Number
http://www.jigsaw.com/rest/searchContact.xml?token=<yourtoken>&email=a
Sample 1
sadat@salesforce.com
https://www.jigsaw.com/rest/searchContact.xml?token=<yourtoken>&levels=
Sample 2 VP&companyName=salesforce&pageSize=100&offset=0
20. Consume Contribute
Data.com Get Contact API Search Get Add
Report
Facts
Contact Company
API Name contacts
AuthN API Token, UserName, Password
Input ContactID
All Contact Attributes including CompanyID, ContactID, Name, Title, Company
Output Name, Email and Phone Number
Points Requires 5 points in user or partner account
https://www.jigsaw.com/rest/contacts/35037319.xml?token=<yourtoken>&userna
Sample me=<username>&password=<password>&purchaseFlag=true
21. Consume Contribute
Contribute API beta – Earn Points Search Get Add
Report
Facts
Contact Company
• Submit company and contact information to Data.com and
receive points
• Add up to 10 contacts and one company per call
• Post request - Input data is in JSON
• Success or detailed error codes returned in JSON or XML
• Points are credited to user or partner account
22. Consume Contribute
Contribution API beta Sample Search Get Add
Report
Facts
Contact Company
Adding a new contact to an existing company:
https://www.jigsaw.com/rest/contribution.xml?token=<yourtoken>&username=<u
sername>&password=<password>&data={"contact":[{"email":”mzeller@salesfor
ce.com”,
"firstName":"Matthias","lastName":"Zeller","title":"Sr. Product
Manager”,"phone":"+1.650.241.8760","address":"777 Mariners Island Blvd Ste
400","zip":"94404-5059”,"country":"USA","city":"San Mateo","state":"CA"}]}
23. Consume Contribute
Contribute Facts API – Earn Points Search Get Add
Report
Facts
Contact Company
Submit facts about email addresses or phone numbers of contacts
Typically used to submit results from bounce reports
For details:
http://developer.jigsaw.com/documentation/contact_fact_api_guide/
24. Other APIs
Get User Info API
Returns the point balance for a specific user
Sample:
https://www.jigsaw.com/rest/user.xml?token=<yourtoken>&username=
<username>&password=<password>
29. What do we need the information for?
Remove anything that is not directly needed
Scoring
Who gets sent to sales? To whom?
Nurturing
What do we communicate, when, how?
Analysis
Are our marketing efforts connecting? With whom?
30. 3 Better Options
Source data more effectively
Data.com Company API
Source industry, revenues, size, geography
Data.com Contact Cleanse
Source title, role, contact information
Web Activities
Source interest areas, level of interest
32. Data.com API
• Jigsaw API Token – Customers, Partners, Resellers
• Data.com/Salesforce - Early Access Participation
• Contact:
• Ali Sadat asadat@salesforce.com @alisadat
33. Ali Sadat James Mak Scott Fehr
Sr. Dir. Technology Sr. product Manager, Dir Solution Consluting,
Partnerships, Data.com Data.com API Eloqua
@alisadat @jmak_sfdc @scottfehr
