Presented at SMX West, March 5th, 2015
As the growth of video marketing continues, all organizations/brands have a unique opportunity to reach a larger amount of potential customers through the use of differentiated content.
In this presentation you will learn how organizations can systematically use Hangouts on Air to create a winning video strategy that leverages your internal team, strategic partners and current/prospective customers to create content that will reach a larger audience.
24. searchmarketingexpo.com
@GrantTilus
#SMX #32c
• What do you want to be known for?
• Showcase your UVP
• Highlight your brand’s voice
• Focus on building your brand
• Conduct competitive analysis
• Think about your target audience
Determine a Content Strategy
25. searchmarketingexpo.com
@GrantTilus
#SMX #32c
• Is it individual or
organizational authority?
• Authority through information
• Use subject matter experts
• Internal or external
• Are you an expert?
Where Do You Have Authority?
44. searchmarketingexpo.com
@GrantTilus
#SMX #32c
• Organic views are key
• Discover areas to focus the
conversation
• Find a keyword family
• What to do when…
• Careers in…
• Traveling to…
• How to invest in…
Create Optimized Titles
Ubersuggest CPC & Search Volume Enhancer
45. searchmarketingexpo.com
@GrantTilus
#SMX #32c
• Use a template
• Input conversation points
• Key questions to answer
• Fluid conversation
• Helps avoid mistakes
• Easier for participants
• Keeps you on time
Create a Program Outline
48. searchmarketingexpo.com
@GrantTilus
#SMX #32c
• Good with the technology
• Authoritative
• Authentic
• Engaging
• Knowledgeable
• Cool under pressure
• Fully invested
• Able to keep things moving
Find the Right Host
49. searchmarketingexpo.com
@GrantTilus
#SMX #32c
• Good with the technology
• Authoritative
• Authentic
• Engaging
• Knowledgeable
• Cool under pressure
• Fully invested
• Able to keep things moving
Find the Right Host
Not this guy
50. searchmarketingexpo.com
@GrantTilus
#SMX #32c
• Internal and external
• Develop industry connections
• Benefits:
• Borrowed authority
• Third-party validation
• Gain credibility
• Unique content
• Win/Win for experts
• Wider audience
Find the Right Talent
51. searchmarketingexpo.com
@GrantTilus
#SMX #32c
• Internal and external
• Develop industry connections
• Benefits:
• Borrowed authority
• Third-party validation
• Gain credibility
• Unique content
• Win/Win for experts
• Wider audience
Find the Right Talent
52. searchmarketingexpo.com
@GrantTilus
#SMX #32c
• Internal and external
• Develop industry connections
• Benefits:
• Borrowed authority
• Third-party validation
• Gain credibility
• Unique content
• Win/Win for experts
• Wider audience
Find the Right Talent
53. searchmarketingexpo.com
@GrantTilus
#SMX #32c
• Internal and external
• Develop industry connections
• Benefits:
• Borrowed authority
• Third-party validation
• Gain credibility
• Unique content
• Win/Win for experts
• Wider audience
Find the Right Talent
62. searchmarketingexpo.com
@GrantTilus
#SMX #32c
• Hangouts on Air can be delicate
• Sound quality trumps video
quality
• Self manage the video feed
• Select the correct equipment
• Try earbuds
• Mute mics
• Avoid Wi-Fi
Manage the Production Quality
77. searchmarketingexpo.com
@GrantTilus
#SMX #32c
• Develop a content strategy for creating videos
• Use Hangouts on Air for creating more video
content
• Optimize everything
• Become a Hangout on Air expert
• Focus on finding ways to improve
Key Takeaways