This presentation outlines how federations in the European policy arena can effectively use online video as a new part of their communications toolkit.
6. T op source for policy analysis EurActiv is the most trusted online source for Policy Analysis in the European Parliament Source: Edelman Capital Staffers Index, November 2009 US UK European Parliament France Germany Washington Post 17% BBC/BBC NEWS 19% EurActiv 11% Le Monde 18% Bundestag Site 19% New York Times 13% Guardian 13% Blogs 7% Figaro 15% Newspapers 18% Congressional Research Service 13% House of Commons library 9% BBC/BBC NEWS 4% Liberation 10% News Ticker 15%
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8. Source: GALLUP EurActiv Readership survey, 2010, 1,950 respondents Which social media do you want EurActiv to integrate with?
9. Video engages receivers in new ways Source: Pew Internet & American Life Project Tracking survey, Feb-Mar 2007 How do you consume online videos?
10. Video now is relevant communications tool Which interactive channels are relevant for PR? Source: European Communication Monitor, 2010, 1,955 professionals from 46 European countries
11. Half EU Actors don’t know / have no plan Source: GALLUP EurActiv Readership survey, 2010, 1,950 respondents How do you use online videos in your organisation's communication strategy?
David - video is exploding, Gallup question, FB n. 1, YouTube n. 2. DAVID: CHECK THIS TITLE: IS IT MATCHING WHAT YOU TELL HERE?
David - why video, Pew Research Center, ¾ receive links, more than half send, why they send, gather around your pc DAVID: HEADLINE TEXT IS INCORRECT: BETTER IS:
David - is it for us, ask professionals, 1/3 video today, 2/3 video tomorrow, ready for it? Flip-chart recap: appealing, engaging, effective
David - back to Gallup, ready for it, ½ is don’t know, 1/5 already produce > Raymond You are here, present others from in between to video actor, tell needs, how it happened and why is a success.
David - Most important EU affairs media, European wide, focus on Brussels, founded EUX.TV
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