This document outlines various growth hacking techniques used by Matias Puga to grow his startups. These include developing over 80 linked domains to scale SEO and increase traffic and sales by over 300% and 80% respectively for Tempsdoci; running targeted mobile app install campaigns on Facebook that found Android users in Latin America did not see smartphones as service devices, leading to a campaign targeting high-class iPhone users and 2.5% sales conversion; and improving app stickiness for Gruppit by sending push notifications about new matches to prompt users to return within 24 hours, increasing daily matches by 300%.

1. G R O W T H H A C K I N G E X P E R I E N C E S
A S E L E C T I O N O F D I F F E R E N T T E C H N I Q U E S ( H A C K S ) T H AT H E L P M E
G R O W I N G U P M Y S TA RT U P S .
M AT I A S P U G A

2. D E V E L O P E R M A R K E T E R
G R O W T H
H A C K E R
T E C H M A R K E T I N G

3. L E A R N
M E A S U R E
R E - T E S T
A P P
A D J U S T
T R A F F I C
F E E D B A C K L O O P

4. S E O S C A L I N G
P R O J E C T : T E M P S D O C I Y E A R : 2 0 0 1

5. 80
destination
domains
linked
+300%
Traffic
+80%
Sales
Tempsdoci
PA N D A

6. HACK:
We developer more than 80 domains linked between.
Ej viajesvietnam.com viajestailandia.com viajesitalia.com
R E S U LT:
60% growth of traffic followed for a similar amount
of sales in all Spain.
Problems with “Google Panda”
P R O J E C T : T E M P S D O C I Y E A R : 2 0 0 1

7. A N D R O I D V S I P H O N E
P R O J E C T : T I C K E T H O Y

8. A N D R O I D
4 M I L L I O N
I P H O N E
2 0 0 . 0 0 0

9. C A M PA I G N :
We ran an install app campaign on Facebook targeting Android (4M)
vs iPhone (200 K) users in Buenos Aires.
L E A R N I N G :
Android users doesn´t see a Smartphone as a service end device in
LATAM.
H A C K
We developed “cinema” campaign for high class user in Buenos
Aires
R E S U LT
2.5% sales conversion in mobile for iphone users.
P R O J E C T : T I C K E T H O Y A P P Y E A R : 2 0 1 4

10. I M P R O V I N G T H E S A L E S F U N N E L
P R O J E C T : PATA G O N L I N E

11. L E A R N I N G :
Online user searching for this cruise brand did not buy online
because of credit card limitations.
H A C K
We created an advertising campaign offering -5% discount and
paying only through local agencies or bank transference.
R E S U LT
500% Increase in sales for this campaign.
P R O J E C T : PATA G O N L I N E 2 0 1 4

12. conversion
0,3%
Traffic
Agencies
:-)
?
commission
-5% ROI
500%
L I M I T
5 . 0 0 0 €

13. G E T T I N G U S E R F R O M FA C E B O O K
P R O J E C T : G R U P P I T

14. L E A R N I N G :
Dating on Facebook is complicate, users can´t escape their social graph
and meet new people.
H A C K
We ran one of the first Facebook campaigns in 2006 for singles.
R E S U LT
We started getting qualified users at a cost per user of 1 € in (2006) . And
with grow hacking we decreased prices to 0,30 € per new user (2015)
P R O J E C T : G R U P P I T O N FA C E B O O K Y E A R : 2 0 1 1

15. D AT I N G
O N FA C E B O O K
Mama
Ex Boss
Boss
Ex Mama
Mama
NO!
D AT I N G
S O C I A L
N E T W O R K
500.000
User
0,3
EUR

16. I M P R O V I N G T H E S T I C K I N E S S O F A
P R O D U C T
P R O J E C T: G R U P P I T

17. L E A R N I N G :
People install your app and don´t be patient. They make the first
interaction and if nothing happen they delete your app en -24 hours.
H A C K
We sent a push notification for people who is liking your profile and
generating the users to come back and open de app and finding the
match´s
R E S U LT
Increase of 300% of match´s
P R O J E C T : G R U P P I T A P P Y E A R : 2 0 1 5

18. 500
daily
matches
x

19. M O V I N G T O A B 2 B S T R AT E G Y
P R O J E C T : T I C K E T H O Y

20. C A M PA I G N :
We realize than a lot of sales are coming from people “searching for”
Venue rather than show tickets.
L E A R N I N G
Cinemas and Theaters don´t have an online booking system.
H A C K
We developed a new digital experience for buying a ticket in Argentina
and Chile. (Ads, Retargeting, App - Venue App)
R E S U LT
Today 60% of sales are coming from Venue campaigns.
P R O J E C T : T I C K E T H O Y Y E A R : 2 0 1 4

21. T H A N K Y O U
Matias Puga
matias@matiaspuga.com