1. Mobile 2.0
17 June 2010
Presented by Vidhya Gholkar
vidhya.gholkar@vodafone.com
wholesale applications community
© WAC 2010

2. Contents
• What is WAC?
• Cross Platform Development using Standard Web
technology
• Create more compelling applications using device and
network APIs
wholesale applications community
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3. What Is WAC?
The Wholesale Applications Community (WAC) is an
open global alliance formed from the world’s leading
telecoms operators.
WAC will unite a fragmented applications
marketplace & create an open industry platform that
benefits the entire ecosystem, including applications
developers, handset manufacturers, OS owners,
network operators and end users.
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4. WAC Members & Supporters
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5. WAC Objectives
The Wholesale Applications Community (WAC) will:
• Accelerate and expand the market for applications
• Enable the creation of more compelling applications
• Provide greater choice for businesses and consumers
WAC will achieve these goals through the use of industry-standard web
technologies
WAC will develop business models that provide revenue opportunities
across the ecosystem
wholesale applications community
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6. WAC Timelines
Date: Milestone:
February 2010 24 of the world’s leading operators announce the Wholesale
Applications Community (WAC)
July 2010 WAC Company formed and Board elected.
Business models* announced for participating companies.
September 2010 WAC publishes materials / documentation for developers
November 2010 WAC holds first developer event
February 2011 WAC opens for business at Mobile World Congress
* Business Models:
• The WAC business models will provide a revenue share for participants in the value
chain, from the application store owner through to the application developer.
• WAC will enable application and service monetisation and will also enable revenue to be
generated from the use of telecom operator assets.
• WAC will be a non profit-making operation and will only generate revenues to cover its
operational costs.
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7. Creating Mobile Applications
Native Applications Standard Web technology
• Written in Java, C++, Objective C • HTML/CSS/Javascript
….
• Browsers and Runtime
• Great Performance especially for implementations are rapidly
Games improving
• Often allow access to low level • Access to Device APIs via
device APIs BONDI/JIL. Access to Network
APIs possible via RESTful APIs
• Written for Specific Device
Platforms • Written for Cross Platform Web
runtime
• Often require specialist Coding,
debugging skills • Applications are written in
compliance to standard web
technology
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8. More about Widgets
• www.w3.org/TR/widgets
• Client side applications authored using Web standards and
packaged for distribution:
• Files: Configuration, Design, Icons, Ajax library
• Zip collection of files and rename to *.wgt
• Downloaded on to device and run as a stand alone
application.
• Learn more about widgets:
http://bondi.omtp.org/Pdfs/speedometer_tutorial.pdf
www.jil.org
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9. Creating Compelling Applications
• Camera
• Accelerometer
• Location
• Address Book
• Calendar
• Messaging
• …
• Creating a solution based upon existing technical standards.
• Build on work from JIL (Joint Innovation Lab), OMTP BONDI and
GSMA OneAPI and create a common specification.
wholesale applications community
© WAC 2010