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Augmented Reality

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Augmented Reality

  1. 1. Fresh Digital Group The Age of Augmented Reality We Strategize. We Execute. We Deliver. On All Screens.
  2. 2. 2 We Strategize. We Execute. We Deliver. On All Screens. Augmented Reality is an exciting technology that allows users to visualize information in the real world through their devices. The augmented viewing is created by adding an extra layer between your screen and the image the you are targeting. Users can have access to information on real-life objects, play games that interact with the real world, get directions to their destinations and much more. AR viewing is not only a staple feature of smartphones and tablets, it is also increasingly being deployed in prototype wearable devices, with Google Glass the most high-profile innovation. What Is AR?
  3. 3. 3 We Strategize. We Execute. We Deliver. On All Screens. Why Use AR? AR offers a new breed of engagement that moves beyond the Web and into users‟ lives, delivering experiences that are more immersive, experiential and shareable. Brands and agencies should increasingly use augmented reality platforms to create deeper engagements with consumers that go beyond a “Like” or comment on Facebook and instead create a call-to-action that allows users to interact with their products and characters in a more personal way. AR: • Has user experience as its core factor • Conveys a more sophisticated experience than QR codes • Is an aesthetically pleasing gate to deliver digital content • Lets brands highlight products in a way that seems more immersive and intriguing than commercial. • Has innumerous possible content delivery strategies, not being restricted to a simple mobile website redirection
  4. 4. 4 We Strategize. We Execute. We Deliver. On All Screens. More than 2.5 billion AR apps to be downloaded to smartphones and tablets per annum by 2017, with games accounting for the largest share of downloads. The Potential for AR Augmented reality technology is predicted to reach $600 billion in revenue by 2016. Enterprise applications with augmented reality elements are expected to account for the third-largest proportion of revenues by 2015. 11% of high schoolers and collegians have used an augmented reality app, showing the high potential for AR in a natively digital generation. $
  5. 5. 5We Strategize. We Execute. We Deliver. On All Screens. How AR Is Being Used i 8% 7% 3% 5% 16% 19% 2% 6% 16% 18% Point of Sale Try Before You Buy GPS Location Based Searches Tourism & Leisure Events & Conferences Brochures Product Manuals Online Content Online Campaigns Pitches & Tenders
  6. 6. 6 We Strategize. We Execute. We Deliver. On All Screens. Games AR propels mobile games into the next level. The interaction between user and the digital component that is transported to the real world results in an unprecedented level of user engagement. Once it becomes more polished, AR mobile gaming will shatter the barriers of handheld gaming, allowing users to explore their environment without having a constricted and linear experience.
  7. 7. 7 We Strategize. We Execute. We Deliver. On All Screens. Entertainment Music videos and movie promotions can benefit immensely from what AR brings to the table. By placing AR triggers on posters and videos, artists can create an unique and memorable experience for their fans by delivering premium content through an untapped channel. The promotion possibilities are endless.
  8. 8. 8 We Strategize. We Execute. We Deliver. On All Screens. Fashion Augmented Reality can even be used in cases of fashion. Using an article of clothing, or a sneaker in this case, can be a great ad for your brand. In, addition, the consumer can save the hassle of physically going to the retailer, experience trying on clothes all at home and make their purchase online. This whole process is possible without ever leaving the comfort of your smartphone.
  9. 9. 9 We Strategize. We Execute. We Deliver. On All Screens. Education Animating the illustrations in textbooks, magazines and classifieds with interactive content. Enhancing the learning experience with contextual information about buildings and monuments.
  10. 10. 10 We Strategize. We Execute. We Deliver. On All Screens. Healthcare Healthcare is an area that can immensely benefit from AR. It can be used to teach medical students about the human body. By pointing an AR enabled device at a person it can virtually reveal layers including muscle tissue, organs and skeletal structure. It can also allow you to view mock injuries on the target body part and show how to properly care for it.
  11. 11. 11 We Strategize. We Execute. We Deliver. On All Screens. Travel Augmented Reality can add immense value to any tourists who wants to learn more about their surroundings. By simply aiming their phone at a building, monument or restaurant, users can have valuable information, such as historical facts or reviews, fed to them and result in a more fluid experience.
  12. 12. 12 We Strategize. We Execute. We Deliver. On All Screens. Wearable Tech Wearable tech is the next step in AR‟s natural evolution. Devices like Google Glass propels the user to a new world where there is interactivity everywhere, even in the most mundane things and activities. Once this technology is polished and perfected it will be engraved in our lifestyle.
  13. 13. 13 We Strategize. We Execute. We Deliver. On All Screens. 5 Best Practices • Augmented reality needs to have a clear purpose, otherwise it is nothing but a cool trick. • AR can be user generated. This should be leverage to deliver the users the experience that they want. • The best AR concepts are 3D, animation, interaction, social media links and an establishing cross media approach. • Realize that we live in an multichannel world, and that the AR piece should be able to tie into a macro digital effort. • Realistic and entertaining content is the best way to draw people in to an augmented reality experience. In order to extract the most value out of AR, there are a 5 best practices that should be considered.
  14. 14. 14 We Strategize. We Execute. We Deliver. On All Screens. Augmented reality is not a technology, it‟s part of everyday life. It will inevitably be embedded with any visual interaction we currently have, television, driving, grocery shopping etc. Wearable technology and AR are still in their infancy, but both will grow together exponentially and, as we become more comfortable with the concepts of these technologies, there will be real value-added delivered. Augmented Reality is destined to become the norm, not the exception. Our devices are becoming more and more potent and integrated into our everyday life, there will ultimately lead to a convergence between the „„real‟‟ and digital world. Our smartwatches, smartglasses and smartphones will function as a perfectly synchronized „„smart‟‟ ecosystem that will propel us into a new age of interactivity. So, Where Do We Go From Here?
  15. 15. We Strategize. We Execute. We Deliver. On All Screens.
  16. 16. Fresh Digital Group Fresh Digital Group 111 John St 2nd FL New York, NY 10038 www. freshdigitalgroup.com

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