Mobile Horizons Istanbul Mobile’s Big Evolution Andrew Bud, Chairman of MEF and CEO of iProov This presentation was made on June 4, 2013 at the Mobile Horizons Istanbul conference. This thought-leadership forum was a unique conference about the disruptive changes caused by mobile technologies: Wearable Technologies, New interfaces, Mobile Retail, Big Data, Connected Life, and more! Featuring international mobile visionaries and Turkish business leaders Mobile Horizons Istanbul was held at an exclusive venue on the shores of the Bosphorus For more information, please visit the website at www.mobile-horizons.com or facebook at www.facebook.com/mobilehorizons.

1. Mobile’s Big
Evolution
Andrew Bud
Chairman, MEF
CEO, iProov
Mobile Horizons Istanbul
This presentation was made on June 4, 2013
at the Mobile Horizons Istanbul conference.
To learn more about this unique thought-
leadership forum, please visit the website at
www.mobile-horizons.com or facebook at
www.facebook.com/mobilehorizons.

2. Mobile s Big Evolution
From Personal Communications
to Universal Connectivity
Andrew Bud
Founder & CEO iProov
Global Chair, MEF
Istanbul, 4th June 2013

3. We had a dream……
• From
• To
Personal Communications!

4. Enabled by Thrilling Technology!
First digital
personal communicator 1989Smallest pre-GSM mobile 1990
First mobile 1983
Nokia 2110 1994
Personal
Communications
arrives!
How it was

5. Orbiting the Mobile Operators
• Radio spectrum licenses
• Network
• Telephone service
• Handset choice & distribution
• Billing
• Network operators
Consumers
Handset
vendors
Service Providers
Everyone else

6. Impact of IP & smartphones
Services
=
Money
Services
=
Money
Services
=
Money
Services
=
Money
Services
=
Money
?

7. Orbiting the Internet Giants
Consumers
Service & Content Providers
• Global brands, marketing
• Giant scale
• US or Asian-based
• Ecosystem empire builders
Developers

8. What is lost…
• Certainty of business model
• Predictable innovation
• National princes
• Audiences with the operators
• Ringtones
• Nokia

9. What is gained
• Mobile first
• Innovation
• Universal connectivity: social, commercial, information
• Universal visibility: the world around us
• Universal Identity: who we are

10. Towards Universal Visibility
• Mobile devices become universal sensor platforms
– From observing your apps activity to….
– Movement & traffic, health & wellness, climate & pollution
• Privacy
– Transparency & control in managing the new data

11. • Identity is the new money David Birch, Consult Hyperion, 2012
• Key to commerce, to access, to control of your life
• Physical identity documents are obsolete
• Passwords are a secret that can ruin your life Matt Honan
• Mobile as your Personal Identification device….
• ….powered by your face
Towards Universal Identity

12. Mobile s Big Evolution:
Towards Universal Connectivity!