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MIPTV 2011 - Two Screen World - Michael Schneider

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MIPTV 2011 - Two Screen World - Michael Schneider

  1. 1. The Two Screen World MIPTV - April 2011 Michael Schneider CEO / Co-Founder
  2. 2. 95% of you will check your smartphone at least twice while I’m talking.
  3. 3. The other 5% of you will want to.
  4. 4. A.D.D.
  5. 5. A.D.D. A condition characterized by when a person is easily distracted and has difficulty staying focused on an individual activity for any period of time.
  6. 6. We live in a two screen world.
  7. 7. (Source: motorolaconf, August 2010)
  8. 8. 4
births
a
second (Source: motorolaconf, August 2010)
  9. 9. 4
births
a
second 39
mobile
phones
sold
a
second (Source: motorolaconf, August 2010)
  10. 10. January, 2009 4.2 billion mobile phones
  11. 11. January, 2009 4.2 billion mobile phones
  12. 12. January, 2009 October, 2010 4.2 billion mobile phones 5+ billion mobile phones
  13. 13. January, 2009 October, 2010 20% 4.2 billion mobile phones 5+ billion mobile phones
  14. 14. Mobile
Today
  15. 15. Mobile
Today • 5
billion
users
  16. 16. Mobile
Today • 5
billion
users • Over
150
million
iOS
  17. 17. Mobile
Today • 5
billion
users • Over
150
million
iOS • Android
biggest
OS
(350,000+
new
users/day)
  18. 18. Mobile
Today • 5
billion
users • Over
150
million
iOS • Android
biggest
OS
(350,000+
new
users/day) • iPad
1:
2,000,000+
in
first
two
months
‐>
one
every
3
sec
  19. 19. Mobile
Today • 5
billion
users • Over
150
million
iOS • Android
biggest
OS
(350,000+
new
users/day) • iPad
1:
2,000,000+
in
first
two
months
‐>
one
every
3
sec • iPhone
users
spend
30+
minutes
PER
DAY
in
apps
  20. 20. Mobile
Today • 5
billion
users • Over
150
million
iOS • Android
biggest
OS
(350,000+
new
users/day) • iPad
1:
2,000,000+
in
first
two
months
‐>
one
every
3
sec • iPhone
users
spend
30+
minutes
PER
DAY
in
apps • By
2013,
more
people
will
access
internet
from
mobile
devices
 than
computers
  21. 21. DefiniRon
of
“Mobile”
changing
  22. 22. Mobile
apps
account
for
50%
of
 all
mobile
internet
traffic. (Source: Zokem, September 2010)
  23. 23. What’s an app?
  24. 24. (Source: aimgroup.com, September 2010)
  25. 25. •$2
billion
mobile
$
in
2010 (Source: aimgroup.com, September 2010)
  26. 26. •$2
billion
mobile
$
in
2010 •70%
via
app,
30%
via
mobile
web
(+$800M) (Source: aimgroup.com, September 2010)
  27. 27. •$2
billion
mobile
$
in
2010 •70%
via
app,
30%
via
mobile
web
(+$800M) •iPhone
users
=
$65/week
average (Source: aimgroup.com, September 2010)
  28. 28. •$2
billion
mobile
$
in
2010 •70%
via
app,
30%
via
mobile
web
(+$800M) •iPhone
users
=
$65/week
average •iPad
users
=
$85/week
average (Source: aimgroup.com, September 2010)
  29. 29. •$2
billion
mobile
$
in
2010 •70%
via
app,
30%
via
mobile
web
(+$800M) •iPhone
users
=
$65/week
average •iPad
users
=
$85/week
average •Average
spend
50%
higher
on
mobile
than
web (Source: aimgroup.com, September 2010)
  30. 30. PayPal
Mobile
increasing
from
 $25M
in
2008
to
$500M
in
2010 (Source: xchat, October 2010)
  31. 31. Take control of both screens.
  32. 32. THANK YOU michael@mobileroadie.com | @msfd | @mobileroadie

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