1.
SECURITY
mobiletelesecz
An experiment in mobile security
awareness with Bret Seglem.
Multimedia Senior Thesis Fall
2 0 11

2.
The mobiletelesecz “Mantra”
You have a tracking device in your pocket.
It knows where you are right now. It knows
who you are friends with. It knows where
you call home. It's your cell phone.

3.
Some Background
Mobiletelesecz began as a guerilla
marketing movement using interactive
installations to stir concern over mobile
privacy.
It has since transformed into a more
conventional campaign to illuminate the
potentials of mobile telephony security
threats to the average user.

4.
Cell phones have been and are
increasingly becoming a major part of
life, but they are not safe from privacy
and security intrusions.
“How do I get the word out?”

5.
The “Device”
I created a “larger than life cell phone like
device” that would include sensors,
cameras, and a microphone to document
people as they passed on the street. After
analyzing the data I would publish it online
to show the results and spread the mobile
security gospel.

6.
The device
built from vinyl
with
sensor/camera.
Informative
cover with QR.

7.
The device
built from vinyl
with
sensor/camera.
Informative
cover with QR.

8.
A test capture
with the device
in place.

9.
The Pivot
Although a larger than life, data
collecting, model of a phone is a cool idea
with lots of possibilities it strays from my
goal of generating privacy awareness by in
itself being a privacy breach. Also it began
to focus too heavily on surveillance.

10.
I refocused and decided to concentrate on
creating a public service campaign to
illuminate the security problems facing
mobile users.

11.
The Campaign
The public service campaign is designed to
bring new light onto concurrent mobile
privacy issues through:
Print/Posters – Stimulate new interest
Flyers/Direct mail – Identify and inform
Social Networking – Bring together and
inform
Online/Banners – Stimulate interest and
inform