Mobile is a Sales and Search Tool for Ticket and Events
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Information and facts have shown us that having a mobile presence isn’t just important for customers that wish to start and complete the entire purchase process on their smartphones, but is necessary for any ticket broker who sells tickets to retail buyers. Having a mobile site is an entry point, and having an iPhone app and an Android app is the norm for any organization trying to sell their products and services to the community of retail buyers who use smartphones to research and purchase tickets, which is 61% of the United States population.
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Mobile is a Sales and Search Tool for Ticket and Events
- 1. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 2. MobileTicketApp.com - Videos Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 3. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 4. Mobile is a sales & search tool • 70 % of mobile searches lead to an action on a website within the hour • 40 % of searches are conducted while in front of a television • A majority of mobile searches occur on Smartphones vs. tablets: 60% search on their phone, 40% search via tablet • Around 40% of users will opt for a different website if it’s not mobile friendly -blogtrepreneur.com Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 5. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 6. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 7. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 8. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 9. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 10. Is mobile optional anymore? “Marketers not using search engine optimization best practices in mobile could see a dramatic decrease in traffic to their Web sites from smartphones thanks to changes Google is making in how it ranks mobile search results. This means that if marketers do not follow Google’s guidelines, they could see their search rankings drop.” –mobilemarketer.com Search & PPC Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 11. Search engines want the same experience on every device. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 12. “They can just use their desktop computer to do that.” Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 13. On desktop PCs, we often prefer Web-based software Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 14. But mobile consumers love native apps Total Mobile App And Web Dura on On Android And iOS 160 140 Minutes Spent Per Month (Biillions ) 120 100 80 Apps 60 40 20 Mobile Web 0 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Source: Nielsen Smartphone Analy cs Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 15. Only 20% of our time on mobile is spent in our browser 20% Spent On Mobile Browsers 80% Of Our Time Is Spent On Apps Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 16. And more consumers have used downloaded apps than have used their mobile Web browsers Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 17. Native apps define our phones (the Web browser might not even be on our home screen) Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 18. Web Traffic Traditional Web Traffic - Traditional Website Mobile Web Traffic - Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 19. When should you go mobile? Available Apps, iOS vs. Android (thousands) 800 700 650 600 500 425 400 350 250 250 200 160 80 2 28 Mar 09 20 Dec 09 Aug 10 May 11 Android Jul 11 Oct 11 Jun 12 Jan 13 iOS Source: Apple, Google, Flurry, news reports Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 20. How much of your traffic is mobile? It’s a good idea to put analytics software on your site to see what type of traffic you have! Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
- 21. MobileTicketApp.com 1.888.206.6374 Ext 5 Mark@MobileTicketApp.com “If your business is not mobile now, it will be someday soon – or you will lose market to those businesses that are.” –Mashable.com Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
Notes de l'éditeur
- 1. Fundamental change in hardware
- Kindle Fire – Chitika saw traffic explode by more than 120% between December 24th and 25th 2011.
- Having a mobile site with no app is wasted traffic.
- Good to know the data, many people that were hesitant to go mobile changed their minds once they saw the numbers….over half the traffic.
- Thanks for attending, call or email with questions.***make your email address easier to read****You can also view videos at www.mobileticketapp.com/videos or get caught up on industry news in the news section.