Information and facts have shown us that having a mobile presence isn’t just important for customers that wish to start and complete the entire purchase process on their smartphones, but is necessary for any ticket broker who sells tickets to retail buyers. Having a mobile site is an entry point, and having an iPhone app and an Android app is the norm for any organization trying to sell their products and services to the community of retail buyers who use smartphones to research and purchase tickets, which is 61% of the United States population.
4. Mobile is a sales & search tool
• 70 % of mobile searches lead to an
action on a website within the hour
• 40 % of searches are conducted while
in front of a television
• A majority of mobile searches occur on
Smartphones vs. tablets: 60% search on
their phone, 40% search via tablet
• Around 40% of users will opt for a
different website if it’s not mobile
friendly -blogtrepreneur.com
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
10. Is mobile optional anymore?
“Marketers not using search
engine optimization best
practices in mobile could see a
dramatic decrease in traffic to
their Web sites from
smartphones thanks to changes
Google is making in how it ranks mobile search results. This
means that if marketers do not follow Google’s guidelines, they
could see their search rankings drop.” –mobilemarketer.com
Search & PPC
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
11. Search engines want the same
experience on every device.
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
12. “They can just use their desktop computer to do that.”
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
13. On desktop PCs, we often prefer
Web-based software
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
14. But mobile consumers love native apps
Total Mobile App And Web Dura on On Android And iOS
160
140
Minutes Spent Per Month (Biillions )
120
100
80
Apps
60
40
20
Mobile Web
0
Mar-11 Apr-11 May-11 Jun-11
Jul-11
Aug-11 Sep-11
Oct-11 Nov-11 Dec-11
Jan-12
Feb-12 Mar-12 Apr-12 May-12 Jun-12
Jul-12
Aug-12
Source: Nielsen Smartphone Analy cs
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
15. Only 20% of our time on mobile
is spent in our browser
20% Spent On
Mobile Browsers
80% Of Our Time Is
Spent On Apps
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
16. And more consumers have used downloaded apps
than have used their mobile Web browsers
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
17. Native apps define our phones
(the Web browser might not even
be on our home screen)
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
18. Web Traffic
Traditional Web Traffic - Traditional Website
Mobile Web Traffic -
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
19. When should you go mobile?
Available Apps, iOS vs. Android (thousands)
800
700
650
600
500
425
400
350
250
250
200
160
80
2
28
Mar 09
20
Dec 09
Aug 10
May 11
Android
Jul 11
Oct 11
Jun 12
Jan 13
iOS
Source: Apple, Google, Flurry, news reports
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
20. How much of your traffic is mobile?
It’s a good idea to put analytics software on
your site to see what type of traffic you have!
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
Kindle Fire – Chitika saw traffic explode by more than 120% between December 24th and 25th 2011.
Having a mobile site with no app is wasted traffic.
Good to know the data, many people that were hesitant to go mobile changed their minds once they saw the numbers….over half the traffic.
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