(Asia Tech Podcast) 5 Reasons Xiaomi Will Rule the World
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Asia Tech Podcast http://www.ATP.show Asia Tech Research http://www.AsiaTechResearch.com The tech world is "scared" by the rise of this challenger brand from China. And so it should be. Xiaomi recently sold out of its smartphones in 2.6 seconds! Even Apple can't claim such fan love. In this new presentation, I share 5 insights into how Xiaomi does it. How does Xiaomi get such massive ROI on its marketing, with hardly a dollar spent on advertising or celebrities? And how might Xiaomi's marketing strategy, one day, rule the world?
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(Asia Tech Podcast) 5 Reasons Xiaomi Will Rule the World
- 1. Reasons Xiaomi Will Rule the World5
- 2. Build a Brand Worth Talking About GRAHAMDBROWN
- 3. GRAHAMDBROWN.COM If you want to get this presentation free watch out for a DOWNLOAD link coming up
- 4. GRAHAMDBROWN.COM Xiaomi is the world’s 3rd smartphone brand
- 5. GRAHAMDBROWN.COM …but something wonderful is about to happen
- 6. GRAHAMDBROWN.COM Today, Xiaomi is “Scaring the crap out of everybody”
- 8. Get this Presentation as a PDF FREE GRAHAMDBROWN.COM
- 9. GRAHAMDBROWN.COM So, why is the tech world scared of Xiaomi?
- 11. GRAHAMDBROWN.COM “Sold out in 3 minutes…”
- 13. GRAHAMDBROWN.COM 300 smartphones a second…
- 14. GRAHAMDBROWN.COM Share the love don’t forget to hit the LIKE button so other Slideshare users can discover this too
- 15. GRAHAMDBROWN.COM Ok, back to Xiaomi selling out in minutes
- 17. GRAHAMDBROWN.COM Scratch that, it’s 15 seconds…
- 19. GRAHAMDBROWN.COM No wait… it’s 2 seconds now
- 20. GRAHAMDBROWN.COM So, how does Xiaomi do it?
- 24. GRAHAMDBROWN.COM Nope… “By hiring an ad agency or outsourcing to a huge production house, everything would look good …but it would be a different company” - Amanda Chen, head of Global Marketing
- 28. GRAHAMDBROWN.COM How did Xiaomi build a brand worth talking about?
- 30. GRAHAMDBROWN.COM Here are the 5 Ways Xiaomi is Building a Brand Worth Talking About
- 33. GRAHAMDBROWN.COM “Apple doesn't really care about what the users want. They imagine what the users want. Xiaomi is different” - Lei Jun, CEO and Founder Xiaomi
- 34. GRAHAMDBROWN.COM “Not buyers or customers, they’re ‘fans’”
- 36. GRAHAMDBROWN.COM And if you’re wondering, Fans = $Profit
- 40. GRAHAMDBROWN.COM
- 42. GRAHAMDBROWN.COM Brazil, Russia + Other Emerging Markets
- 43. GRAHAMDBROWN.COM Building Beachheads in Europe…
- 44. GRAHAMDBROWN.COM World domination, one country at a time…
- 45. GRAHAMDBROWN.COM Soft launches, build out the market first
- 46. GRAHAMDBROWN.COM “Apple and Samsung had better pay attention”
- 48. GRAHAMDBROWN.COM “What is the secret to the Xiaomi brand? My answer is customer participation. Xiaomi isn’t selling a product, but the desire to be a part of something.” Wanqiang Li, Co-Founder Xiaomi
- 49. GRAHAMDBROWN.COM “Orange Friday” sourcing feedback from fans
- 50. GRAHAMDBROWN.COM Building an Ecosystem together…
- 51. GRAHAMDBROWN.COM “People just don't get it. The mobile phone itself is only the carrier.” - Lei Jun
- 52. GRAHAMDBROWN.COM Feedback is key part of ongoing dialog
- 53. GRAHAMDBROWN.COM
- 56. GRAHAMDBROWN.COM
- 58. GRAHAMDBROWN.COM “already started to happen…”
- 59. GRAHAMDBROWN.COM
- 60. GRAHAMDBROWN.COM Yes, but.. that’s just China, right?
- 61. GRAHAMDBROWN.COM …We’re not crazy like them Chinese, right?
- 62. GRAHAMDBROWN.COM Yep, we’re different here ;-)
- 63. GRAHAMDBROWN.COM Share the love don’t forget to hit the LIKE button so other Slideshare users can discover this too
- 64. GRAHAMDBROWN.COM “A lot of people talk about Xiaomi. It's not really our competitor. I don't think they'll ever make it to the U.S., for a million reasons we all know. And I think their business model has a very short lifespan” - Idris Mootee, CMO HTC
- 65. GRAHAMDBROWN.COM Agree or Not? What do you think?
- 66. GRAHAMDBROWN.COM
- 67. Build a Brand Worth Talking About GRAHAMDBROWN
- 68. Get this Presentation as a PDF FREE GRAHAMDBROWN.COM