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(Asia Tech Podcast) Here Comes the Youth Mobile Tsunami

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Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
The youth market is changing everything - from new business models to new usage scenarios, I look at how young mobile users are changing business and how mobile app developers can ride this wave of change.

Publié dans : Mobile, Technologie, Médias sociaux
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(Asia Tech Podcast) Here Comes the Youth Mobile Tsunami

  1. Tsunami Youth Mobile here comes the
  2. the future is out there…
  3. …it’s just not evenly distributed
  4. Here comes the next wave…
  5. by Graham D Brown w w w . u p v e n t u r e s . i o UP VENTURES
  6. w w w . u p v e n t u r e s . i o UP VENTURES are YOU a mobile app developer? click the link on the next slide for my FREE startup guide
  7. mobile app developer? Click here to get this FREE guide http://download.up.school
  8. “…completely change the economy” - Goldman Sachs
  9. The Sharing Economy?
  10. …started in the youth market
  11. We’ve been sharing for millions of years
  12. …it took young people to show us…
  13. …how to bring that behavior into the 21st century…
  14. The Mobile Messenger Market?
  15. …started in the youth market
  16. The End of Advertising?
  17. …started in the youth market
  18. …started in the youth market
  19. The End of Billion Dollar Brands?
  20. …started in the youth market
  21. At first, we look on with suspicion
  22. Selfies…
  23. Messaging…
  24. Music sharing…
  25. Video chat…
  26. …started in the youth market
  27. if you want to understand …what’s mainstream tomorrow
  28. …look at the youth market today
  29. So, here’s how…
  30. catch the wave 7 ways to
  31. Don’t focus on the high end road warriors… #1
  32. Learn from
 Apple…
  33. …invest in the next generation
  34. Create Shared Experiences not apps, brands or products #2
  35. …because if they aren’t sharing your brand, you don’t exist
  36. Stop trying to win social media…#3
  37. Start creating stuff… worth talking about
  38. …because good apps worth sharing have the marketing baked in
  39. Create tools that turn… …young people into storytellers #4
  40. Make them… not your company… the hero of your brand story
  41. …because nobody wants to talk about “brands” or “apps”
  42. 68%of teens recorded a video 
 in the last month (Source Global Web Index 2014)
  43. …a market of a billion producers
  44. They just want to talk about …themselves
  45. Go beyond the like#5
  46. because if customers like you… be afraid, be very afraid
  47. Young people only share the stuff …they LOVE
  48. Let go of the “official”#6
  49. There are no “official” brand stories anymore…
  50. Your “official” story competes with… a marketing team of millions
  51. your brand gets talked about today Accept that this is how…
  52. Move from viewing youth as destinations for your marketing messages… #7
  53. …start treating them as partners in its production
  54. passive consumers anymore Young people aren’t
  55. 170,000 marketing messages by his 17th birthday The average American sees
  56. What makes yours any different?
  57. catch the wave
  58. w w w . u p v e n t u r e s . i o UP VENTURES Connecting the mobile app economy EDUCATION INVESTMENT PARTNERSHIP www.UpVentures.io
  59. mobile app developer? Click here to get this FREE guide http://download.up.school

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