More Related Content More from Graham Brown (20) (Graham Brown mobileYouth) Mobile Youth Around the World - 2011 Update4. #2âŠINDIAâŠ
ByâŠ2012,âŠoneâŠinâŠ
ďŹveâŠofâŠtheâŠ
worldâsâŠmobileâŠ
owningâŠyouthâŠ
willâŠbeâŠlivingâŠinâŠ
IndiaâŠ
SOURCEâŠMOBILEYOUTHâŠ2011âŠ
www.MobileYouthAroundTheWorld.comâŠ
5. #3âŠSPENDINGâŠ
YouthâŠspendâŠ$350âŠ
billionâŠannuallyâŠonâŠ
mobileâŠservicesâŠââŠorâŠ
oneâŠinâŠtenâŠdollarsâŠofâŠ
theirâŠdisposableâŠ
incomeâŠ
SOURCEâŠMOBILEYOUTHâŠ2011âŠ
www.MobileYouthAroundTheWorld.comâŠ
6. #4âŠATTACHMENTâŠ
60%âŠofâŠyouthâŠsleepâŠwithâŠ
theirâŠmobileâŠphonesâŠ
SOURCEâŠMOBILEYOUTHâŠ2011âŠ
www.MobileYouthAroundTheWorld.comâŠ
7. #5âŠSOCIALâŠSURVIVALâŠ
GivenâŠtheâŠchoiceâŠ
betweenâŠspendingâŠ
theirâŠlastâŠ$10âŠonâŠ
toppingâŠupâŠtheâŠphoneâŠ
orâŠonâŠfood,âŠâŠ80%âŠofâŠ
youthâŠwouldâŠchooseâŠ
theâŠphoneâŠ
SOURCEâŠMOBILEYOUTHâŠ2011âŠ
www.MobileYouthAroundTheWorld.comâŠ
10. #8âŠSOCIALâŠINNOVATIONâŠ
SOURCEâŠMOBILEYOUTHâŠ2011âŠ
TheâŠmobileâŠindustryâŠhasâŠ
madeâŠ$1âŠtrillionâŠfromâŠSMSâŠ
overâŠtheâŠlastâŠdecade.âŠYouthâŠ
discoveredâŠSMS.âŠWhatâŠwillâŠ
theyâŠdiscoverâŠnext?âŠ
www.MobileYouthAroundTheWorld.comâŠ
12. #10âŠLIKEDâŠVSâŠLOVED⊠marketâŠshare.âŠâŠ
TheâŠHandsetâŠbrands⊠TheâŠbrandsâŠyouthâŠ
youthâŠâlikedââŠmadeâŠup⊠âlovedââŠmadeâŠupâŠ80%âŠ
20%âŠofâŠindustry⊠proďŹts,âŠ35%âŠmarketâŠ
proďŹtsâŠandâŠ65%âŠof⊠shareâŠ
SOURCEâŠMOBILEYOUTHâŠ
2011âŠ
www.MobileYouthAroundTheWorld.comâŠ