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Generation O: module 01/06


The mobileYouth World Map 2012
75                                              Region 1   100...
Generation O: module 01/06


The Gen O:Mobile relationship
Youth don’t buy                                                ...
Generation O: module 01/06


Social Drivers




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THE MOBILEYOUTH 2013 REPORT




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               ...
THE MOBILEYOUTH 2013 REPORT

       youth marketing insights for handset brands,
                  content providers and o...
THE MOBILEYOUTH 2013 REPORT




http://www.mobileyouth.org



                   MOBILEYOUTH
                     youth ma...
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MobileYouth Report 2012: Generation O Slide 1 MobileYouth Report 2012: Generation O Slide 2 MobileYouth Report 2012: Generation O Slide 3 MobileYouth Report 2012: Generation O Slide 4 MobileYouth Report 2012: Generation O Slide 5 MobileYouth Report 2012: Generation O Slide 6 MobileYouth Report 2012: Generation O Slide 7 MobileYouth Report 2012: Generation O Slide 8
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Generation O: module 01/06 The MobileYouth Report 2012: Generation O

Generation O: module 01/06


The Gen O:Mobile relationship
Youth don’t buy Content is what
technology, they 3 Critical Aspects of the Youth:Mobile Relationship you make - the
buy what brand, the product
technology does and the
for them. technology.




Cu
Context Marketing




st
om Ch en
(the story)




er a n g t s
The “what it Social Currency is




s
does” is its Social Social Currency Innovation social benefit - the




Ag
Currency - (the benefit)
measure of the




e
the ability to Content Product Content’s ability




Co
provide Devt to create




m
(what you




pa
significance and make) belonging or




ny
belonging. significance for
this is where brands need the user.
Mobile Appeal to focus their energies
3 aspects of the today Context is the
youth mobile - the bridge between story told that
relationship: makes sense of
brands traditionally outsource Social Currency
1. Content this part to creative agencies and makes the
2. Social Currency Content relevant
3. Context to their lives.

MOBILEYOUTH
youth marketing mobile culture since 2001
®


2012 MOBILEYOUTH® REPORT

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Generation O: module 01/06 The Gen O:Mobile relationship Youth don’t buy Content is what technology, they 3 Critical Aspects of the Youth:Mobile Relationship you make - the buy what brand, the product technology does and the for them. technology. Cu Context Marketing st om Ch en (the story) er a n g t s The “what it Social Currency is s does” is its Social Social Currency Innovation social benefit - the Ag Currency - (the benefit) measure of the e the ability to Content Product Content’s ability Co provide Devt to create m (what you pa significance and make) belonging or ny belonging. significance for this is where brands need the user. Mobile Appeal to focus their energies 3 aspects of the today Context is the youth mobile - the bridge between story told that relationship: makes sense of brands traditionally outsource Social Currency 1. Content this part to creative agencies and makes the 2. Social Currency Content relevant 3. Context to their lives. MOBILEYOUTH youth marketing mobile culture since 2001 ® 2012 MOBILEYOUTH® REPORT

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