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Generation O: module 01/06The Gen MobileYouth Report 2012: Generation O

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Generation O: module 01/06The Gen O:Mobile relationshipYouth don’t buy Content is whattechnology, they 3 Critical Aspects of the Youth:Mobile Relationship you make - thebuy what brand, the producttechnology does and thefor them. technology. Cu Context Marketing st om Ch en (the story) er a n g t sThe “what it Social Currency is sdoes” is its Social Social Currency Innovation social benefit - the AgCurrency - (the benefit) measure of the ethe ability to Content Product Content’s ability Coprovide Devt to create m (what you pasignificance and make) belonging or nybelonging. significance for this is where brands need the user.Mobile Appeal to focus their energies3 aspects of the today Context is theyouth mobile - the bridge between story told thatrelationship: makes sense of brands traditionally outsource Social Currency1. Content this part to creative agencies and makes the2. Social Currency Content relevant3. Context to their lives. MOBILEYOUTH youth marketing mobile culture since 2001 ® 2012 MOBILEYOUTH® REPORT

Publié dans : Technologie, Business
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