1. What is
The Social Customer?
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3. The Social Customer is not
about
social media
flickr: festivalculturadigitalbr
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4. The Social Customer is about
understanding customers
as social beings
flickr: K.Kendall
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5. The Social Customer is
either connected
or connecting
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6. They’re always ready to connect
81% of youth under 25 sleep with their phone next to their bed
74% reach for their smartphone immediately after waking up
flickr:Apenas Imagens
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7. 95% teens text while driving when alone
When they’re alone,
the Social Customer seeks to connect
compared to
32% who text while driving when a friend is in the car
flickr: fung.leo
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8. flickr: derricktakase
Connection is survival
71% of youth would rather spend their last $10
on topping up their Phone than on food
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9. The Social Customer
prefers offline interaction
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10. 67%of people say
their #1 preferred form of communication
is face-to-face
ahead of voice calls, texting and social media
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11. flickr: Meral Crifasi
what’s more important is not better online tech
but better
offline relationships
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13. The Social Customer
doesn’t want to be your friend
on
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14. our social networks are wider
but our connections are thinner
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15. today, he only has 1
in 1985, the average American has 3 people he can confide in
(25% of the average american
has no one to confide in)
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16. 14 - 17 year olds have 1,500 friends listed on facebook
but have only interacted with 155 of these “friends”
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17. flickr: festivalculturadigitalbr
They want deeper connections
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the social customers don’t want MOre connections
18. The Social Customer
cares deeply about privacy
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19. Only 4.7% teens share their “real” relationship status on facebook
52% of teens check their social media privacy settings weekly
61% of teens set social media settings to “most private”
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20. Youth don’t care about privacy for it’s own sake.
flickr: Fort Meade
Youth care about privacy because
it’s a key part in building relationships and in developing their identity
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
21. Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
flickr: festivalculturadigitalbr
youth are the forefront of
the social customer wave
understand the youth market
and you’ll understand
the risks and opportunities
of the social customer
22. Like this presentation?
Get regular up-to-date insights on youth and mobile
from
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