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What is
The Social Customer?
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
Like this presentation?
Get regular up-to-date insights on youth and mobile
from
http://www.mobileyouthreport.com/presentation
The Social Customer is not
about
social media
flickr: festivalculturadigitalbr
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
The Social Customer is about
understanding customers
as social beings
flickr: K.Kendall
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
The Social Customer is
either connected
or connecting
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
They’re always ready to connect
81% of youth under 25 sleep with their phone next to their bed
74% reach for their smartphone immediately after waking up
flickr:Apenas Imagens
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
95% teens text while driving when alone
When they’re alone,
the Social Customer seeks to connect
compared to
32% who text while driving when a friend is in the car
flickr: fung.leo
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
flickr: derricktakase
Connection is survival
71% of youth would rather spend their last $10
on topping up their Phone than on food
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
The Social Customer
prefers offline interaction
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
67%of people say
their #1 preferred form of communication
is face-to-face
ahead of voice calls, texting and social media
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
flickr: Meral Crifasi
what’s more important is not better online tech
but better
offline relationships
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
http://www.flickr.com/photos/7601902@N03/9245222155/
sizes/l/in/photostream/
flickr: jaswooduk
Online is meaningless
without offline
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
The Social Customer
doesn’t want to be your friend
on
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
our social networks are wider
but our connections are thinner
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
today, he only has 1
in 1985, the average American has 3 people he can confide in
(25% of the average american
has no one to confide in)
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
14 - 17 year olds have 1,500 friends listed on facebook
but have only interacted with 155 of these “friends”
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
flickr: festivalculturadigitalbr
They want deeper connections
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
the social customers don’t want MOre connections
The Social Customer
cares deeply about privacy
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
Only 4.7% teens share their “real” relationship status on facebook
52% of teens check their social media privacy settings weekly
61% of teens set social media settings to “most private”
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
Youth don’t care about privacy for it’s own sake.
flickr: Fort Meade
Youth care about privacy because
it’s a key part in building relationships and in developing their identity
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
flickr: festivalculturadigitalbr
youth are the forefront of
the social customer wave
understand the youth market
and you’ll understand
the risks and opportunities
of the social customer
Like this presentation?
Get regular up-to-date insights on youth and mobile
from
http://www.mobileyouthreport.com/presentation

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[mobileYouth] What is The Social Customer?

  • 1. What is The Social Customer? Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 2. Like this presentation? Get regular up-to-date insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 3. The Social Customer is not about social media flickr: festivalculturadigitalbr Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 4. The Social Customer is about understanding customers as social beings flickr: K.Kendall Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 5. The Social Customer is either connected or connecting Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 6. They’re always ready to connect 81% of youth under 25 sleep with their phone next to their bed 74% reach for their smartphone immediately after waking up flickr:Apenas Imagens Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 7. 95% teens text while driving when alone When they’re alone, the Social Customer seeks to connect compared to 32% who text while driving when a friend is in the car flickr: fung.leo Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 8. flickr: derricktakase Connection is survival 71% of youth would rather spend their last $10 on topping up their Phone than on food Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 9. The Social Customer prefers offline interaction Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 10. 67%of people say their #1 preferred form of communication is face-to-face ahead of voice calls, texting and social media Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 11. flickr: Meral Crifasi what’s more important is not better online tech but better offline relationships Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 12. http://www.flickr.com/photos/7601902@N03/9245222155/ sizes/l/in/photostream/ flickr: jaswooduk Online is meaningless without offline Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 13. The Social Customer doesn’t want to be your friend on Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 14. our social networks are wider but our connections are thinner Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 15. today, he only has 1 in 1985, the average American has 3 people he can confide in (25% of the average american has no one to confide in) Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 16. 14 - 17 year olds have 1,500 friends listed on facebook but have only interacted with 155 of these “friends” Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 17. flickr: festivalculturadigitalbr They want deeper connections Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation the social customers don’t want MOre connections
  • 18. The Social Customer cares deeply about privacy Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 19. Only 4.7% teens share their “real” relationship status on facebook 52% of teens check their social media privacy settings weekly 61% of teens set social media settings to “most private” Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 20. Youth don’t care about privacy for it’s own sake. flickr: Fort Meade Youth care about privacy because it’s a key part in building relationships and in developing their identity Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 21. Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation flickr: festivalculturadigitalbr youth are the forefront of the social customer wave understand the youth market and you’ll understand the risks and opportunities of the social customer
  • 22. Like this presentation? Get regular up-to-date insights on youth and mobile from http://www.mobileyouthreport.com/presentation