Smartphone users spent 89% of the time spend on media through a mobile app in Q4 2013, but women spent nearly an hour-and-a-half more — 30 hours and 58 minutes — compared with men at 29 hours and 32 minutes, per Nielsen research. The divide between mobile app and Web site use for men and women continues to widen among tablet users. Women spent more than five additional hours using mobile apps on their tablets, compared with men in Q4 2013, and more than two hours more on the mobile Web.