3. 1.6 billion mobile
owners under the
age of 30
$350 bn annual
spend
Average age of first
phone = 7 yrs
4. From 2000 to 2010, the mobile industry
generated $1 trillion through text
messaging. That’s $150 per man, woman
and child on the planet.
SMS was “discovered” by youth. Left to
the industry 160 characters would still be
used for sending network test messages.
Innovation is changing; from top-down
genius to bottom-up social evolution
driven by young people’s need to connect.
This is that story…
7. Full contents of this Presentation are now only
available to mobileYouth report subscribers
flickr(c) Nicki Varkevisser
http://www.mobileyouth.org/getaccess