(Asia Tech Podcast) Startup Advice from 30 Entrepreneurs and Investors

Voice of the Entrepreneur www.FounderFM.com
Startup Advice from
entrepreneurs
and investors30
FREE
WEBINAR
INSIDE

Graham D Brown
Entrepreneur, investor
and startup advisor
Presentation by...

Featuring the advice of 30 startup
entrepreneurs and investors interviewed
on Founder FM 2016

Now with links to all interviews
with featured entrepreneurs & investors
in this presentation deck!

STARTUP SUCCESS

We’ve been taught
to go to school, get
a job, work hard and
you’ll be successful.
Unfortunately, that’s
not how it works.
- John Lee

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Entrepreneurship is a grind. It’s a war of
attrition - Julian Hearn

As an entrepreneur, be willing to embrace change:
nothing is going to go to plan - Jason Zook

http://www.founderfm.com/john-lee
http://www.founderfm.com/julian-hearn
http://www.founderfm.com/jason-zook

If you really love doing something, the likelihood
you can turn it into a viable business is higher than
just finding a way to make money - Michael Waitze

How fast can you learn? How fast can you
fail? This approach to business applies as
much to a coffee shop as it does for a mobile
app - Tim Parsons

If I look back in life and
haven’t tried, then I
felt like that would
always bug me. It
wasn’t even a choice. I
just had to do it. -
Jamal Benmiloud

http://www.founderfm.com/michael-waitze
http://www.founderfm.com/tim-parsons
http://www.founderfm.com/jamal-benmiloud

If you’re going to live a lifestyle where you
demand more… you can’t listen to the system
- Andrew Henderson

I don’t necessarily know if it’s going to work,
but I believe that if I give this my all, I’m going
to learn a lot in the process - Troy Erstling

Always maximize what life has to offer.
You should never die with regrets.
- Erik Ten Have

http://www.founderfm.com/andrew-henderson
http://www.founderfm.com/troy-erstling
http://www.founderfm.com/erik-ten-have

Don’t wait for permission. Be bold. Take risks.
Trash conventional wisdom. Go out and make
your business happen -Shilpa Sharma

Put in the time. Put in the effort.
Don’t expect to get results overnight
- Carlo Cretaro

You can’t go telling me I’m not in the
game. That kind of stuff doesn’t sit
well with me. - Tim Fargo

http://www.founderfm.com/shilpa-sharma
http://www.founderfm.com/carlo-cretaro
http://www.founderfm.com/tim-fargo

DEVELOPING
YOUR IDEA

Stay humble, listen more, talk less
- Vipe Desai

You don’t have to invent new ideas. If you see a
great idea and can copy it, expand on it… that’s
a great way to get started - Rick Day

Figure out what you’re good at. Figure out
what’s missing. Find people to help you -
Zack Tipton

http://www.founderfm.com/vipe-desai
http://www.founderfm.com/rick-day
http://www.founderfm.com/zack-tipton

Nobody is
going to steal
your idea. The
more you
share, the
better it gets.
Keep on
validating and
refining -
Ashish Mittal

Get started by thinking about what really bothers
you. Can you do something about it? If not, can
you work with people who can? - Nik Schriefer

Don’t ever give
up on sharing
your ideas with
your network.
You may come
up with 99 non-
starters, but the
100th idea might
be the one that
flies - Michael
Waitze

http://www.founderfm.com/ashish-mittal
http://www.founderfm.com/nik-scrhiefer
http://www.founderfm.com/michael-waitze

BUILD YOUR
NETWORK

Success is about relationship capital. Show me
your friends and I’ll show you your bank account.
- John Lee

Find a co-founder: Your chances of startup
success increase exponentially going from 1 to
2 or 3 co-founders - Bernard Moon

The biggest
mistake CEOs
make is they
keep everything
in their head or
try to “lead by
example”. Great
when you have 6
or 8 people, but
not when you’re
60 or 80
- Rick Day

http://www.founderfm.com/john-lee
http://www.founderfm.com/bernard-moon

You’ve got to listen to people, and learn
from people who’ve been there and done it.
Spend as much time as you can, expect this
is going to take a long time - Julian Hearn

RAISING CAPITAL

Plan for failure, hope for success
- Chris Kirkland

Dont’ wait
until you’re
ready. Don’t be
a perfectionist.
Start talking to
investors now -
Rina Neoh

http://www.founderfm.com/julian-hearn
http://www.founderfm.com/chris-kirkland
http://www.founderfm.com/rina-neoh

Perseverance and persistence are key to
raising capital. Do your groundwork and
research. Know what investors want from
you - Ye Myat Min

It takes the same amount of time to raise 1
Euro as it does 1 billion Euros. Go for the
highest amount you need - Ali Parandeh

Research your competition. If you tell an
investor you have no competition, you’re telling
them there’s no market for your product
- Dirk Lueth

http://www.founderfm.com/ye-myat-min
http://www.founderfm.com/ali-parandeh
http://www.founderfm.com/dirk-lueth

CUSTOMER
ACQUISITION

Step #1 is reaching out to your target
audience. - Tommaso Di Bartolo

Make people ecstatic with the quality of
the product. That’s best marketing there
is - Tim Fargo

Sell one thing to one person: find the
smallest way to do it
- Andrew Henderson

http://www.founderfm.com/tommaso-di-bartolo
http://www.founderfm.com/andrew-henderson

High quality content is the key to
growing traffic long term - Chris Kirkland

Build offline human connections with the
customer, that’s key to customer acquisition -
Bond Thaiyanurak

Start before you
start: test your
message and
value proposition.
Build a blog, an
inbound strategy
generating leads
before you
launch - Tommaso
Di Bartolo

http://www.founderfm.com/chris-kirkland
http://www.founderfm.com/bond-thaiyanurak
http://www.founderfm.com/tommaso-di-bartolo

The people who
win are not
necessarily the
those coming out
to market with the
best product first,
but the people
who are learning
the fastest
- Tim Parsons

Take time to write down your values: How do
you want your customers and employees
treated? Once you have these you can hire
managers to hire great people - Rick Day

What people really pay for is the packaging and
convenience your expertise gives them. - Grant Weherley

http://www.founderfm.com/tim-parsons
http://www.founderfm.com/grant-weherley

Don’t spend time trying to convert people.
Close that conversation and move on. Find the
people that do “get it”. - Hans Johansen

People don’t buy the product, they buy
the story. It’s an emotional purchase.
- Zack Tipton

People don’t follow
brands, they follow
people… Do we
really care that
much about Apple
as a brand or is
hearing Steve Jobs’
story more
inspiring?
- Anita Wing Lee

http://www.founderfm.com/hans-lysglimt-johansen
http://www.founderfm.com/zack-tipton
http://www.founderfm.com/anita-wing-lee

When somebody actually reaches out to you with
feedback, you might consider it ore you have to distill
down to the actual gold nugget that’s in there. Sometimes
the people really have an awesome point - Tim Fargo

Niching down
is the key. It’s
much better to
be the main
guy in one
area than
trying to
attract all-
comers -
Stewart Patton

Scroll through your inbox. These are the
people who trust you the most. They will be
your word of mouth marketing. - Jason Zook

http://www.founderfm.com/stewart-patton
http://www.founderfm.com/jason-zook

(Asia Tech Podcast) Startup Advice from 30 Entrepreneurs and Investors

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(Asia Tech Podcast) Startup Advice from 30 Entrepreneurs and Investors