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(Graham Brown mobileYouth) Why Creative Agencies Suck

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Graham Brown
Graham Brown

By Graham Brown take it or leave it...

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Why! Creative Agencies Suck… Graham Brown! www.mobileYouth.org
What exactly …is a brand? Graham Brown! www.mobileYouth.org
Ask your agency Graham Brown! www.mobileYouth.org
they’ll say… “you’ve got to get onto the next big thing…” Graham Brown! www.mobileYouth.org
They’ll manage your brand for you Graham Brown! www.mobileYouth.org
Ask your customer Graham Brown! www.mobileYouth.org
they’ll say… 65% of youth buy mobile handsets based on what their friends said Graham Brown! www.mobileYouth.org
This is your brand…in action Graham Brown! www.mobileYouth.org
not here… Graham Brown! www.mobileYouth.org
Customers are the brand Graham Brown! www.mobileYouth.org
so, somebody’s not telling the truth here… Graham Brown! www.mobileYouth.org
“Dear Mr Client, " I need your marketing budget to help me win one of these” winning awards or winning customers? Graham Brown! www.mobileYouth.org
“Can I say something?” Graham Brown! www.mobileYouth.org
“When I think of your brand, I don’t think about what you said to me… I think about what you did for me…” Graham Brown! www.mobileYouth.org
I mean… everyone’s doing this Graham Brown! www.mobileYouth.org
and this… Graham Brown! www.mobileYouth.org
and this… Graham Brown! www.mobileYouth.org
and you won one of these… Graham Brown! www.mobileYouth.org
and you’ve got one of these Graham Brown! www.mobileYouth.org
and you’ve got her… Graham Brown! www.mobileYouth.org
and you said this in the pitch “SOCIAL” Multi-channel engagement 360 cross-platform conversation Graham Brown! www.mobileYouth.org
BUT… Graham Brown! www.mobileYouth.org
When all is said and done… Graham Brown! www.mobileYouth.org
You still told the story about yourself Graham Brown! www.mobileYouth.org
And that makes you… Graham Brown! www.mobileYouth.org
just like the rest of them… Graham Brown! www.mobileYouth.org
I mean… Graham Brown! www.mobileYouth.org
Sorry to break it to you but… Graham Brown! www.mobileYouth.org
I don’t want a dialogue with you Graham Brown! www.mobileYouth.org
And I don’t want to be your friend Graham Brown! www.mobileYouth.org
here… Graham Brown! www.mobileYouth.org
here… Graham Brown! www.mobileYouth.org
…or here Graham Brown! www.mobileYouth.org
I don’t want to listen to your story Graham Brown! www.mobileYouth.org
I was hoping you would help me tell mine… Graham Brown! www.mobileYouth.org
It’s not how you’re telling the story Graham Brown! www.mobileYouth.org
It’s who’s telling it that counts Graham Brown! www.mobileYouth.org
Why would your agency want you to fix a broken model? Insights Marketing Service Innovation Graham Brown! www.mobileYouth.org
What…broken? Graham Brown! www.mobileYouth.org
Sorry to burst your bubble but… Graham Brown! www.mobileYouth.org
Customers today couldn’t care less about what your agency is saying… Graham Brown! www.mobileYouth.org
So why are you spending more money on finding new ways to make them care even less? Graham Brown! www.mobileYouth.org
Because… I’ll never get fired for booking a TV campaign? Graham Brown! www.mobileYouth.org
Wait… Graham Brown! www.mobileYouth.org
“Can I say something?” Graham Brown! www.mobileYouth.org
“Like… really say something … not in your focus group but about how I can help you…” Graham Brown! www.mobileYouth.org
Help me tell my story and… I’ll be your marketing dept Graham Brown! www.mobileYouth.org
Help me tell my story and… I’ll be your customer educator Graham Brown! www.mobileYouth.org
Help me tell my story and… I’ll be your customer service Graham Brown! www.mobileYouth.org
Help me tell my story and… I’ll be your innovation mgr Graham Brown! www.mobileYouth.org
so, what is good branding? Graham Brown! www.mobileYouth.org
Clever, funny campaigns that win awards? Graham Brown! www.mobileYouth.org
Customer Experience v1.0 Insights Marketing X X X X Service Innovation Graham Brown! www.mobileYouth.org
Or tools to help youth tell their story? Graham Brown! www.mobileYouth.org
Customer Experience v2.0 Permission Asset Marketing Innovation Service Insights Graham Brown! www.mobileYouth.org
Brand Management? Graham Brown! www.mobileYouth.org
or… Brand Democracy? Graham Brown! www.mobileYouth.org
THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
THE MOBILEYOUTH 2013 REPORT http://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001

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