(Graham Brown mobileYouth) Why Creative Agencies Suck
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(Graham Brown mobileYouth) Why Creative Agencies Suck
- 1. Why! Creative Agencies Suck… Graham Brown! www.mobileYouth.org
- 2. What exactly …is a brand? Graham Brown! www.mobileYouth.org
- 3. Ask your agency Graham Brown! www.mobileYouth.org
- 4. they’ll say… “you’ve got to get onto the next big thing…” Graham Brown! www.mobileYouth.org
- 5. They’ll manage your brand for you Graham Brown! www.mobileYouth.org
- 6. Ask your customer Graham Brown! www.mobileYouth.org
- 7. they’ll say… 65% of youth buy mobile handsets based on what their friends said Graham Brown! www.mobileYouth.org
- 8. This is your brand…in action Graham Brown! www.mobileYouth.org
- 9. not here… Graham Brown! www.mobileYouth.org
- 10. Customers are the brand Graham Brown! www.mobileYouth.org
- 11. so, somebody’s not telling the truth here… Graham Brown! www.mobileYouth.org
- 12. “Dear Mr Client, " I need your marketing budget to help me win one of these” winning awards or winning customers? Graham Brown! www.mobileYouth.org
- 13. “Can I say something?” Graham Brown! www.mobileYouth.org
- 14. “When I think of your brand, I don’t think about what you said to me… I think about what you did for me…” Graham Brown! www.mobileYouth.org
- 15. I mean… everyone’s doing this Graham Brown! www.mobileYouth.org
- 16. and this… Graham Brown! www.mobileYouth.org
- 17. and this… Graham Brown! www.mobileYouth.org
- 18. and you won one of these… Graham Brown! www.mobileYouth.org
- 19. and you’ve got one of these Graham Brown! www.mobileYouth.org
- 20. and you’ve got her… Graham Brown! www.mobileYouth.org
- 21. and you said this in the pitch “SOCIAL” Multi-channel engagement 360 cross-platform conversation Graham Brown! www.mobileYouth.org
- 22. BUT… Graham Brown! www.mobileYouth.org
- 23. When all is said and done… Graham Brown! www.mobileYouth.org
- 24. You still told the story about yourself Graham Brown! www.mobileYouth.org
- 25. And that makes you… Graham Brown! www.mobileYouth.org
- 26. just like the rest of them… Graham Brown! www.mobileYouth.org
- 27. I mean… Graham Brown! www.mobileYouth.org
- 28. Sorry to break it to you but… Graham Brown! www.mobileYouth.org
- 29. I don’t want a dialogue with you Graham Brown! www.mobileYouth.org
- 30. And I don’t want to be your friend Graham Brown! www.mobileYouth.org
- 31. here… Graham Brown! www.mobileYouth.org
- 32. here… Graham Brown! www.mobileYouth.org
- 33. …or here Graham Brown! www.mobileYouth.org
- 34. I don’t want to listen to your story Graham Brown! www.mobileYouth.org
- 35. I was hoping you would help me tell mine… Graham Brown! www.mobileYouth.org
- 36. It’s not how you’re telling the story Graham Brown! www.mobileYouth.org
- 37. It’s who’s telling it that counts Graham Brown! www.mobileYouth.org
- 38. Why would your agency want you to fix a broken model? Insights Marketing Service Innovation Graham Brown! www.mobileYouth.org
- 39. What…broken? Graham Brown! www.mobileYouth.org
- 40. Sorry to burst your bubble but… Graham Brown! www.mobileYouth.org
- 41. Customers today couldn’t care less about what your agency is saying… Graham Brown! www.mobileYouth.org
- 42. So why are you spending more money on finding new ways to make them care even less? Graham Brown! www.mobileYouth.org
- 43. Because… I’ll never get fired for booking a TV campaign? Graham Brown! www.mobileYouth.org
- 44. Wait… Graham Brown! www.mobileYouth.org
- 45. “Can I say something?” Graham Brown! www.mobileYouth.org
- 46. “Like… really say something … not in your focus group but about how I can help you…” Graham Brown! www.mobileYouth.org
- 47. Help me tell my story and… I’ll be your marketing dept Graham Brown! www.mobileYouth.org
- 48. Help me tell my story and… I’ll be your customer educator Graham Brown! www.mobileYouth.org
- 49. Help me tell my story and… I’ll be your customer service Graham Brown! www.mobileYouth.org
- 50. Help me tell my story and… I’ll be your innovation mgr Graham Brown! www.mobileYouth.org
- 51. so, what is good branding? Graham Brown! www.mobileYouth.org
- 52. Clever, funny campaigns that win awards? Graham Brown! www.mobileYouth.org
- 53. Customer Experience v1.0 Insights Marketing X X X X Service Innovation Graham Brown! www.mobileYouth.org
- 54. Or tools to help youth tell their story? Graham Brown! www.mobileYouth.org
- 55. Customer Experience v2.0 Permission Asset Marketing Innovation Service Insights Graham Brown! www.mobileYouth.org
- 56. Brand Management? Graham Brown! www.mobileYouth.org
- 57. or… Brand Democracy? Graham Brown! www.mobileYouth.org
- 58. THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
- 59. THE MOBILEYOUTH 2013 REPORT http://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001