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Rewarding the right behaviour in a mobile world

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mobilitrix

Rewarding the right behaviour in a mobile world by Chris Rolfe CEO Mobiitrix at Net Prophet 2012 @mobilitrix #mobilerewards

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Rewarding the Right Behaviour in a Mobile World By Chris Rolfe @ mobilitrix mobilerewards @mobilitrix mobilerewards
The Mind of the Consumer @mobilitrix mobilerewards
Areas of Application Consumer Pharmaceutical NGO @mobilitrix mobilerewards
Why Rewards Impact Behaviour Reward - a positive stimulus that can be presented in the process of reinforcing behaviour “Resources are scare. People respond to incentives” Prof. Steven Landsburg @mobilitrix mobilerewards
@mobilitrix mobilerewards
Measurement: 3 Key Terms: Return on Investment (ROI) Average Customer Acquisition Cost (Av.CAC) Customer Acquisition Cost (CAC) @mobilitrix mobilerewards
3 Constraints an Analogue World @mobilitrix mobilerewards
3 Enablersin a Mobile World 6bn Connected Data Analytics Mobile Phones POS @mobilitrix mobilerewards
Types of Rewards Type Definition Financial Typically cash Product Coupons&vouchers Utility Airtime, e-currency, electricity Recognition Awards, plaques, clubs Other Gifts, holidays, experiences @mobilitrix mobilerewards
Experience a live demo! SMS NP to 33009 @mobilitrix mobilerewards
Way Forward @mobilitrix mobilerewards

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Rewarding the right behaviour in a mobile world

  • 1. Rewarding the Right Behaviour in a Mobile World By Chris Rolfe @ mobilitrix mobilerewards @mobilitrix mobilerewards
  • 2. The Mind of the Consumer @mobilitrix mobilerewards
  • 3. Areas of Application Consumer Pharmaceutical NGO @mobilitrix mobilerewards
  • 4. Why Rewards Impact Behaviour Reward - a positive stimulus that can be presented in the process of reinforcing behaviour “Resources are scare. People respond to incentives” Prof. Steven Landsburg @mobilitrix mobilerewards
  • 5. @mobilitrix mobilerewards
  • 6. Measurement: 3 Key Terms: Return on Investment (ROI) Average Customer Acquisition Cost (Av.CAC) Customer Acquisition Cost (CAC) @mobilitrix mobilerewards
  • 7. 3 Constraints an Analogue World @mobilitrix mobilerewards
  • 8. 3 Enablersin a Mobile World 6bn Connected Data Analytics Mobile Phones POS @mobilitrix mobilerewards
  • 9. Types of Rewards Type Definition Financial Typically cash Product Coupons&vouchers Utility Airtime, e-currency, electricity Recognition Awards, plaques, clubs Other Gifts, holidays, experiences @mobilitrix mobilerewards
  • 10. Experience a live demo! SMS NP to 33009 @mobilitrix mobilerewards
  • 11. Way Forward @mobilitrix mobilerewards