1.
TABLEOF CONTENTS
•The Mobile World3
•App Promotion & User Acquisition9
•App Distribution / Conversion11
•User Mobile Verification13
•App Referral15
•User Engagement & Retention17
•User Re-Engagement19
•Technical Overview21
•Features22
•Benefits24
•About MobiWeb25
•Quality26

2.
Today’slifeismobile.Literallypeoplespendaconsiderableamountoftheirdaytimeonthewayandusetheirmobilephonesmorethanever.
Byearly2015,therewillbemoremobilephonesubscribersthantheworld'spopulation,whilesmartphonepenetrationisrapidlyincreasinginmanymarketsaroundtheworld.Itisexpectedthatby2015smartphoneuserswilltotalforatleast2billion.
Mobileappsandsmartphonesarethelatesttrendintheindustry,offeringrichfunctionality.ThemobileappmarketisboomingandispredictedthatitwillbeworthUS$25billionby2015.
The Mobile World –Introduction

3.
Growingprofitableandloyaluserbasesiscriticaltomobileapplications.However,themobileappmarketisverycompetitive.Thereareover2millionmobileapplicationspublishedinthemajorappstores.Furthermore,25%ofmobileappsaredownloadedjustonceandthenneverusedagain,whileeachuserusesonaveragenomorethan29appspermonth.
Allthesefactsgenerateintensecompetitioninthemobileappmarket.Mobileappsfacedifficultiesgettingnoticedincrowdedappstoresandconvertingdesktopandadtraffictoappinstallations.
SMScanhelpmobileapplicationdevelopers&publishersinapppromotionanddistribution, userconversion,userengagementanduserretention.SMSisawell-established,maturetechnologythatiscompatibleacrossallmobilephones,requiresnodataandiscost- effective.Withanopen-rateof98%itleadsengagementinthemobilechannel.World- renownedandsuccessfulmobileappsalreadyuseSMSforpromotion,distributionanduserengagement.
The Mobile World –Introduction

4.
The Mobile World –Facts
•Subscribers carry their mobile phone and use it for everyday activities 24 hours a day, 7 days a week.
•7 billion subscriptions worldwide.
•2 billion smartphone users.
•Mobile app market worth $25 billion.
•2 million mobile apps available.
•25% of mobile apps downloaded and used once.
•Users use no more than 29 mobile apps per month.
•All mobile phones support SMS(smartphones, multimedia and feature phones).
•SMS has an open-rate of 98%, requires no data and is cost effective and ubiquitous.

5.
The Mobile World –Mobile App Market Intense Competition
25%
2 Million
Apps
downloaded & used once
Mobile Apps available
29
Mobile Apps used per month
CrowdedApp Stores

6.
The Mobile World –SMS
98%
100%
SMS
Open-rate
Of mobile phones support SMS
No data and no notifications requirement, ubiquitous
&
cost effective
96%
Of smartphone users use
SMS

7.
The Mobile World –SMS
6 to 8
90%
Higher engagement rates than email
Of SMS is read in 3 minutes
45%
Click through rate of URLs in SMS
$25
Return for brands that spent $1 on SMS

8.
SMS–App Promotion & User Acquisition
Appstoresfacilitateover2millionapplications.Competitioninthesecrowdedappstoresisdifficult.Mobileapplicationsdependtoadslinkingtoappstoresandapplandingpagesinordertodriveuserinstallations.
However,percentageofadtrafficoriginatesfromdifferentplatforms(desktop,TV). Theseplatformgapsandhighlycompetitiveappstoresdecreaseconversionratesformobileapplications.
WithSMSmarketingcampaigns,mobileapplicationscanby-passplatformgapsandapp-marketscompetition,providingdirectmobileappdownloadlinksorlinkstotheirappmarketpages.Conversionratesincreasesincetheselinksarestoreddirectlyintheusers’mobilephones,availableforinstantorlateruse.Nodistractions,noconfusion,justdownloadsatthemostrelevanttimepoint.Andit’smeasurablewithURLclicktracking.

9.
SMS–App Promotion & User Acquisition
Mobile Application
SMS Campaign
MobiWeb
Mobile Messaging
Platform
Platform Identification Redirect Page
App Download
APP
Join us!!
www.mobileapp/download

10.
SMS–App Distribution / Conversion
Formobileapplicationsgettingnoticedamongsomanycompetitorsisharderthanever.Appdistributionanduseracquisitionpresentthebiggestchallenges.
Sendingapotentialusertoanappstoreislikeaskingapotentialcustomertogotoashoppingmallandchooseyourspecificbrand.Onceattheappstore,thereisnocontroloverwhattheconsumerwilleventuallychoosetoinstallonhissmartphone. Thisishighlyunpredictable.Onlymobileappadsarenotaffectedbythis.However, mobileappadsefficiencyisseverelylimitedbyitsrequirementoftheuserusinganotherapplicationthatdisplaysmobileads.
Mobileapplicationscaninstantlyreachtheirpotentialuserswithadirectdownloadlink,safelyconvertingadtraffictoactualusers,byusingSMSenabledwebwidgetadsoradlandingpages.

11.
SMS–App Distribution / Conversion
Web Widget / Ad Landing Page receives mobile number from user& sends SMS Download Link
MobiWeb
Mobile Messaging
Platform
Platform Identification Redirect Page
App Download
APP
Here is your download link:
www.mobileapp/download

12.
SMS–User Mobile Verification
Mobileapplicationsneedtoofferextensivesecuritytotheirusers.Scamandfraudimpactsnegativelyusersanddecreasesuserexperienceandsatisfaction.
WithSMSTwo-FactorAuthentication(2FA)One-TimePIN(OTP),mobileapplicationscanaddamuchneededextralayerofsecurityfortheirusers.
Furthermore,2FAguarantiesvaliduserinputoftheirmobilenumbers,helpinginthegenerationofhighlyrelevantmobilenumberlistsforuserengagement,whileincreasingcustomerexperience,convenienceandsatisfaction.

13.
SMS–User Mobile Verification
Mobile Application
sends OTP
MobiWeb
Mobile Messaging
Platform
User inputs OTP to Mobile Application
User Mobile Verified
APP
Your pin code is:
453792

14.
SMS–App Referral
Inmarketing,communitiesdominatebrands.Basedonseveralstudies,referralprogramsdoindeedpayoff.Referralmarketingiskeyforsuccessofmobileapplications.
Mobileapplicationscanofferreferralprogramswheretheiruserscaninvitetheirfriendstojoinwithincentives(fortheinviterand/ortheinvitee).Simplyput,personalrecommendationsbetweenfriendsisapowerfultoolthatmobileapplicationscanexpandtheiruserbasewith.
WithSMSdownloadlinksintothemix,mobileapplicationsby-passappmarketcompetitionanddevice/platformfragmentation.

15.
SMS–App Referral
Mobile Application User
invites friend to use App
MobiWeb
Mobile Messaging
Platform
Platform Identification Redirect Page
App Download
APP
Hi Mark, I found this great app:
www.mobileapp/download

16.
SMS–User Engagement & Retention
Mobileapplicationsuseregularcontentupdates,socialnetworksandpushnotificationstodriveuserengagementandretaintheiruserbase.
Whileallthesemethodsarerecommended,mobileapplicationscurrentlydon’thaveanyfallbackstrategyforthepercentageoftheiruserbasethatchoosesnottoreceivepushnotifications.
SMSisanexcellentengagementandretentionfallbackstrategyformobileapplicationswhenpushnotificationsarenotavailable(duetonodataconnectivityordisabledpushnotifications).

17.
SMS–User Engagement & Retention
Mobile Application
Content Update
SMS Campaign
MobiWeb
Mobile Messaging
Platform
Custom URL Scheme
App Launch
APP
Have you checked our latest
Features?
www.mobileapp/newfeatures

18.
SMS–User Re-Engagement
Inaperfectworlduserretentionshouldbe100%.However,mobileapplicationsfacelowuserretentionlevels.Researchshowsthattheaverageretentionlevelis14%. Thatmeansthatonly1in7userscontinueusingamobileappafterdayone.Therestusersabandonthemobileapp.
Withsuchlowretentionlevelsmobileapplicationsshouldhaveare-engagementstrategy.Emailisstraightforward,butitsopen-rateisonly22%.SMSisagreatchannelforre-engagingusers,boastinganopen-rateof98%.

19.
SMS–User Re-Engagement
Mobile Application
Re-Engagement Offer
SMS Campaign
MobiWeb
Mobile Messaging
Platform
Platform Identification Redirect Page
App Re-Install
APP
Come back and get a free month:
www.mobileapp/freemonth

20.
SMS –Technical Overview
Mobile Applications
Enterprise Cloud Messaging
Platform
Mobile Network
Operators
SMPP / HTTPS APIs
SS7 / Direct Connections
Secured Virtual Private Network (VPN)
Secured Virtual Private Network (VPN)
GSM / CDMA / Satellite
Smartphone Users

21.
SMS –Features
-98% SMS Open-Rate
-No Data Connection or Push Notifications required
-96% of Smartphone Users use SMS
-6 to 8 higher engagement rates than Email
-Up to 45% Click Through Rate (measurable with URL click tracking)
-Worldwide Coverage
-Simplified Global Messaging through one interface
-100% Supported, Established, Cost Effective & Ubiquitous Technology

22.
SMS –Features
-High Performance (2000 SMS per sec)
-High Availability (99%)
-Enhanced Security (VPN / up to 1024bit AES Encryption)
-24/7 Enterprise Support through SLAs
-Minimal Foot Print in IT Infrastructure
(No programming libraries required)
-Easy Integration (HTTP APIs)

23.
SMS–Benefits
•Increased traffic conversion to app installations
•By-pass app store competition & platform traffic fragmentation
•Increased user acquisition
•Increased referral programs performance
•Increased user engagement & retention
•Minimized app abandonment
•Increased user re-activation
•High availability anywhere, anytime and without internet.
•Increased security

24.
About MobiWeb
Sinceitsestablishmentin1999,MobiWebisprovidingglobalSMSMessagingforB2B,B2CandC2Cmobileinteraction.
MobiWebhasestablishedmultipledirectconnectionswithmobileoperatorsaroundtheglobe.ThismakesMobiWebtheidealpartnerforcompaniesthatdemandhighqualitySMSmessagingservices,meetingthemostdemandingenterpriserequirements.
MobiWebactivelyparticipatesinthedevelopmentofthemobileecosystemasaGSMAassociatememberandaMobileMarketingAssociation(MMA)member.
Usingdirectconnectionstotelecommunicationcarriersandoperatorsinthelargestclouddatacentersspanningacrosstheglobe,MobiWebprovideshighqualitytelecommunicationsolutionstomorethan2350enterprises.

25.
Quality
Unrivalled Quality
High Performance
SLAs
Enhanced Security
Easy Integration
99% Availability
Worldwide Reach
•Worldwidereach,covering96%oftheworld
•HighperformanceSMSmessagingprocessing
•StrictServiceLevelAgreements
•99%serviceavailabilitywithfallbackability–
RedundantInfrastructure
•Enhancedsecurity
•Easyintegrationwithminimalfootprint

26.
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