1.
Social Media for Personal Branding and
Career Advancement
Liz Neeley, @lizneeley
Mónica Feliú-Mójer, @moefeliu
Yaihara For;s San;ago, @yfor;ss
Thursday, October 28th, 2015
SACNAS Na;onal Conference
Na;onal Harbor, Maryland
#SACNAS2015

2.
Workshop Agenda
• First part:
– Importance of Social Media
– Social Media Basics
– Career Advancement
– Personal Branding
• Second part:
– Panel: Challenges and opportuni;es

3.
Importance of Social Media
• Ac;ve voice
• Bridge to opportuni;es
• Access Connec;ons/Networking/Collaborators
• Professional Brand
• Find communi;es
• Being present
• Makes you a beWer communicator

4.
Today we will focus on:
Tweet, retweet and engage with us!

5.
Yaihara For;s-San;ago, PhD
@yfor;ss

6.
Mónica Feliú-Mójer, PhD
@moefeliu

7.
Liz Neeley, MS
@lizneeley

8.
Image credit: CC BY-NC 2.0 Tamsin Ma

9.
@ = username
# = hashtag
= favorite
= retweet

10.
Image credit: CC BY-NC 2.0 Jus9n

11.
Career Advancement:
Crea7ng Content
• Develop a voice
• Make it about your niche/exper;se
• Engage with followers, experts and influen;al
people
• Understand trends (#’s)
• Share content from reputable sources/people

12.
Career Advancement:
Finding/Crea7ng Communi7es
• Find communi;es of interest
– #BLACKandSTEM
– #La;noandSTEM
– #Na;veScience
– #WomeninSTEM
• Counter isola;on
• Strength in numbers

13.
Career Advancement:
Networking
• Visibility
• You could be iden;fy as a content expert
• Invita;on to events
• Give you access to other professionals
– Accountability

14.
Career Advancement:
Connec7ng with Opportuni7es
• Speaking engagements
• Part of the convo from afar
• Learn about resources faster
• Learn about what other professionals are
doing
– Conferences, fellowships, funding opportuni;es

15.
Personal/Professional Branding
• Great way to show your communica;on skills
• Gecng known at conferences
– SACNAS is a great place to start!
• Many jobs, and labs have twiWer accounts
• Replicate your brand iden;ty from plaform to
plaform

16.
TwiWer E;queWe

17.
Be mindful of your posts
• Privacy, privacy, privacy
• Keep it classy
• Google yourself
• Be your own editor

18.
Feliú-Mójer tweets in
Spanish and English
Swears occasionally
Harvard graduate a
passionate advocate for
STEM, diversity and
education
Co-leads organization
engaging Hispanic
scientists with science
education and
communication

19.
Find/follow Influencers and Leaders

20.
Scien;sts and cool people to engage
on TwiWer

21.
Group Exercise
Groups of 4-5
Answer and discuss the ques;ons below:
• What do you want to get out of social media?
• How could you reach that goal star;ng today?

22.
I want to start today, what should I
do?
• Start at SACNAS
– Use the #SACNAS2015
– Find social media street team
– Look for speakers at sessions and main events
(Keynote, etc..)
– Get the conference App

23.
Take ;me to respond, don’t just react!

24.
Have fun!