Next-generation Marketing Cloud

P a g e 2The Issue at Hand
Are primarily built for the
desktop web, and email channels
Rely on cumbersome integration
with acquired tools
Rule-based, with limited machine
intelligence
Traditional marketing clouds:

P a g e 3The Traditional Way
Create Broadcast Messages with
Static Copy
Deliver to One Channel at a Time
in Isolation
Pull Broad Cohorts Export and Analyze Data to
Improve Campaigns
Suboptimal
Engagement
Poor
Experience
Slow
Conversions

P a g e 4The MoEngage Way
Dynamic PersonalizationSegment of One Automation Auto Optimization with Machine
Learning
Cross-channel Customer
Journeys
Personalized
Experience
Improved Conversion
Rates
Higher ROI, No
guesswork

P a g e 5Communication Channels
Push In-app Messaging Email
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P a g e 6Communication Channels
Web Push SMS Ad Retargeting
Radisson Blue is # 1 booked hotel in
Mysore last week.
moengagehotels.com
X
See Availability
View More Options in Mysore

P a g e 7Dynamic Personalization With Sherpa Interaction Graph
Products
Abandoned
Recommended
Related Products
Best Seller
Recommendations

P a g e 8Completely Integrated and Seamless Customer Journeys Across Channels
Wait for 24 hours
Wait for 24 hours
IF condition added…
Send push *CC
Recommendations*
Has clicked
push notification?
Send ‘Recommended
Cards’
NoYes
Has clicked
email message
Has done event
‘Order Successful’
Stop push
‘Follow up push’
Stop journey
Stop journey
NoYes
Has done event
‘Order Successful’
Send connector ‘SMS
Follow up’
Stop journey
NoYes
Stop journey
NoYes
Send email ‘Follow
up Recommendations’
Stop journey
Users exploring a category on the App/Website
and not purchasing enter the journey
Seamlessly switch
channels, based on user’s
response
Take further decision based
on user activity/inactivity
Cart Abandonment Program

P a g e 9Comprehensive Customer Journey Analysis
Wait for 10 hours
IF condition added…
Send push 5mins
first push follow up
Has clicked
push notification?
Send email
follow up
NoYes
Has clicked
email message
Has done event
NoYes YesNo
14 Entered
0 current/14 done
0 current
Stop journey
0 current/3 done 0 current/14 done
0 current 0 current
10 exited
Number of users entering
the journey
Number of users at
each stage of lifecycle
Stop journey

P a g e 10Next-generation Marketing Cloud, built for Mobile-first World
MoEngage is an integrated platform that allows consumer brands to use real-time and contextual insights to
engage users across channels.
Push In-app NATIV
Email
Web PushConnectors
SMS

P a g e 11Enterprise Software That’s Easy to Use, Elegantly Designed, and
Completely Integrated
With for 24hours
NoYes
Has done event
‘Order Successful’
Send connector
‘Send SMS’
Stop journey
NoYes
Stop journey
YesNo
Has done event
‘Product Viewed’
Stop journey
YesNo
Send email with
product Re
Stop journey
43,000 entered
0 current/43k done
0 current
0 current/3k done
Stop journey
NoYes
Stop journey
NoYes
Has done event ‘Category
Viewed’
Send email
with dynamic
Stop journey
0 current/40k done
10k exited
20k exited
10k exited 1k exited
43,000 entered 1k exited
0.5k exited
0.5k exited
IF condition added…
Send push
‘Welcome Push’
Has received push
notification?
With for 24hours
Has done event
‘Order Successful’
Send email ‘Welcome
Email with App’
Has clicked email
message

Customer Stories

P a g e 13Tokopedia Drives 8% of their Transactions through Cross-channel CRM Strategy
Has done event
IF condition added…
Send push ‘M1 - 1
Langkah’
Has received push
Send email ‘M2 - Email B’
NoYes
Has done event
NoYes
NoYes
375387 Entered
0 current/374914 done
1958 current
Stop flow
0 current/254325 done
Stop flow
Stop flow
Send email ‘M2
- Miliki Barang’
Has done event
Objective
Replace separate tools for
App, Web, Email,and
SMS, drive automation
NoYes
Stop flow
Send email ‘M3
- Email A’
12700 current
12642 exited 0 current/93289 done
0 current/76888 done3632 exited
18206 exited 214125 exited
21934 current
Results
8%of the transactions are
driven through a single
tool with no data silos

P a g e 14Fave Increased Customer LTV 2x with ‘Flows’
Enter all users in a ‘city’,
who have ‘completed a
purchase’
Use wisely your power of choice
Hundreds of choices! Exclusive deals,
just for you. Start exploring now!Stop journey
IF condition added…
Check User Attribute
Send push T + 10
Yes
Has done event
No
Stop journey Send push T + 15 promo
Has done event
No
Stop journey Send push T + 20 promo
Has done event
Deals you just can’t miss!
Up to 10% discount on your upcoming
purchase. Limited offer. Hurry!
Short cash? No problem!
Make payments using your wallet. Do it now
and get 5% off on your first payment!
Fave uses MoEngage across all channels, and has driven
repeat purchases through Lifecycle Campaigns.

P a g e 15
Marc Mallolas, Head - Marketing
MoEngage integrates all our Marketing needs on one platform and makes it easy to target the right user,
customize messages, and integrate a unified strategy across all channels (email, push notification, and in-
app).
Cart
Abandonment
Cross Sell
Product
Reminders
Decreased by 55% 50% uplift in 200% uplift in
compared to control group compared to control group
Ayopop currently has 150+ automated campaigns across channels with Sherpa Optimization and witnessed:

P a g e 16Our Revenue Model
Based on Monthly Active Users (MAUs)
App Push, Email, In-app, SMS, and other channels
Based on User Profiles
Web Push, Email, SMS, On-site Messaging and other
channels
Mobile Marketing Cloud for Mobile Apps Web Marketing Cloud for Websites

P a g e 17Leading Service Provider in Southeast Asia across Major B2C Verticals
Commerce
Travel
Others

P a g e 18Category Leader in India across Major B2C Verticals
Large Enterprises
Entertainment
Others
Travel
Commerce

P a g e 19Promising growth in EMEA and US
EMEA
US

P a g e 20Accolades and Milestones
One of the 5 companies in the CRM Retail
category
Included in Vendor Landscape: Mobile
Engagement Automation Vendors
150
million+ users profiled every
month
8
billion+ personalized interactions every
month
20
billion+ events analyzed every
month

P a g e 21Introducing Sherpa

P a g e 22AI-powered Optimization For Higher Conversions
Sherpa powers a set of Machine Learning-based capabilities, built right into MoEngage; these help
automatically optimize or predict the ‘who’, ‘what’, and ‘when’ of marketing to ensure higher conversions.
Rule-based
Algorithms
Learning-based
Algorithms
Traditional Sherpa
Increase ROISave time No guesswork

P a g e 23Sherpa – System of Intelligence over MoEngage
Who
High Propensity for Purchase in
Category
High Propensity to Buy
High Propensity to Churn
What
Message Recommendations
Product Recommendations
Content Optimization
When
Send as per User’s Time Zone
Best Time to Send
Time Optimization

P a g e 24Time Optimization
75% of our customers who run automated campaigns now use Sherpa Time Optimization.
This helped one of our clients (travel industry) improve engagement by almost 45%
Sherpa Way Manual Way

P a g e 25Content Optimization
With Sherpa Content Optimization, our customers such as Chillr, Grofers, Mental Floss, and Matahari Mall
have seen at least 20% improvement in engagement.

P a g e 26Dynamic Personalization
User
Behavior
Product/
Content
Catalog
Sherpa Interaction
Graph
Email Push

P a g e 27Push Amplification
An in-house proprietary technology that acts as a fallback to Google Push Service.
It can help improve push delivery by 20%!
Push Amplification Impact Overview
Increase in device reach for
crucial onboarding
campaigns
Aggregate increase push
notification delivery
Increase in push delivery for
certain Chinese OEMs
Increase in conversions
attributed to increased reach
17% 10% 3.5x 16%

Thank you