Creating healthy brands by creating greater value for patients
vital organ
1. How to be vital organ
I would like to be vital organ a small organ in large pharmaceutical organ or
company with a special mark how can add value in marketing, sales ,and
marketing tools by going to basics like creation for needs by asking the
customer about the cases he seen in evidence based medicine and the guide
line he prescribes and asking about availability of drug in pharmacies and
competitors with having current feedback the how to overcome customer
indifference ?by appreciated the customer then understand the customer
point of view after request for probe then probe creation the awareness and
consideration on product in this case the customer is actively and consciously
indifference due to another product and become afraid from overselling ,and
by my skills I can overcome it finally I ask the doctor if aim clear or not? The
take commitment to prescribe my drug by different method by number or by
indication or gentile by asking doctor my password for me is to prescribe my
product name so I would like to have face to face interview. I can then in the
second visit ask for doctor reference to our conversation in the first visit it is
clear that my product is better for our indication doctor I ask about trial use
with patient doctor after first dose impact the patient symptoms is better
doctor whets behind that the clear result was in two weeks ,doctor the
patient drug adherence and value according replay of doctor I can
determined the needs which may be according to VOC data Educational need
,Media support by converting the new worthy facts and benefits ,limitations,
the political empowerment need by asking about the health care or value of
money, and the clinical approach the scientific basis is my target in as first
visit then who I make social engagement like you, your customers want to be
successful the social I want to control symptoms and minimize side effect
then I can move the customer in buying ladder from awareness
,consideration of product then trial use then ,prescriber ,heavy prescriber
,drug of choice