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Presented by: Mohammad Sharkawy
Planning 
Event 
Management 
Implementing 
Monitoring 
Executing
Event Planning
What? 
Why? 
Who? 
When? Where?
Time Budget
Event 
Activity 1 
Activity 
1.1 
Activity 
1.2 
Activity 2 Activity 3
Activity Owner Start Time Duration
Item Cost 
ItemA 200 $ 
Item B 700 $ 
Item C 50 $ 
Total 950 $
Exercise
Event Execution
Human 
Resources 
Marketing & 
Publications 
Facilities 
Procurements 
Internal/External 
Communication 
Logistics
Production Orientation 
Increased Output 
Sales Orientation 
Promotional Activities 
Marketing Oriented 
What Customers Want
Product 
Price 
Place 
Promotion
Promotion Mix 
Advertising 
Personal 
Selling 
Sales 
Promotion 
Public 
Relations 
Direct 
Marketing
Situation Objectives Strategy Tactics Action Control 
Marketing Campaign
Members 
Organization 
Public Fans 
Nominated 
members 
Beneficiaries 
Initiatives 
Sponsors
Pull 
Push
Video
Before the Event During the Event After the Event
• Before the Event
How to Create a Professional Facebook Event
• Not Long. 
• Very Relevant. 
• No Brackets and other punctuations.
You can add personal accounts as admins.
• Before the Event
• During the Event 
Live Status updates, 
Tweets and 
Broadcasting
• After the Event 
News & Media
Event Manager 
Job Fair Leader 
20 members 
Hall Sessions Leader 
12 members 
Security Leader 
4 members 
Info Desks Leader 
5 members
Speakers Guests / VIP Sponsors
Before the Event
During the Event
Human 
Resources 
Marketing & 
Publications 
Facilities 
Procurements 
Internal/External 
Communication 
Logistics
Event Evaluation
Event Management Professional
Event Management Professional
Event Management Professional

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Event Management Professional