marketing mix about appolo hospital

1. Submitted By
Asadul Hoque (Bpharma Graduate)

2. APOLLO HOSPITALS
 Founded in 1983 by Dr. Prathap C. Reddy
 Apollo Hospitals is a chain of hospitals in India.
 India's first comprehensive for profit hospital
 2nd hospital in Hyderabad making rapid progress
towards profitability.
 The hospitals offer a wide range of medical services,
including diagnostic facilities, treatments, surgeries,
and emergency services.
 Health Care:
 High quality health care through large network of
doctors
 With 71 hospitals, 3,400 pharmacies, 90 primary care
clinics and 150 diagnostic centers across India

3. The product mix of Apollo Hospitals can be analyzed in terms of its
breadth, length, depth, and consistency:
1. Breadth: The breadth of the product mix refers to the number of product lines offered by
the hospital. Apollo Hospitals offers a wide range of medical services and treatments,
including inpatient services, outpatient services, emergency care, diagnostic services,
cancer care, women's health, pediatrics, wellness programs, telemedicine, and research &
development.
2. Length: The length of the product mix refers to the number of items within each product
line. Within each product line, Apollo Hospitals offers a variety of medical services and
treatments, providing a high level of length in its product mix.
3. Depth: The depth of the product mix refers to the variety of services offered within each
product line. Apollo Hospitals offers a deep product mix, with a wide range of medical
services and treatments within each product line.
4. Consistency: The consistency of the product mix refers to the relationship between the
product lines and how well they fit together. The product lines offered by Apollo Hospitals
are consistent with the hospital's mission of providing comprehensive and high-quality
healthcare services.

4. Marketing Mix of Apollo Hospitals
Product: Apollo hospital provides quality healthcare services with more than 53 branches
across the country. Prominently Apollo is known best for heart problems and Knee and
Hip replacement surgeries besides other major ailments. The specialities include – Heart,
Orthopedics, Spine, Cancer Care, Gastroenterology, Neurosciences, Nephrology &
Urology Critical Care.
Price: The hospital is priced premium and it can afford to do the same because of
its positioning and its assurance as well as the reliability on the brand of Apollo hospitals.
Along with it, it also helps that there are so many locations and specialities in Apollo
hospitals. Thus a patient is reassured of his well being.

5. Place: Apollo Hospitals has around 8500 beds across 53 hospitals in India and overseas. It is
located in 15 different places across India which include Ahmedabad, Aragonda, Bangalore,
Bhubaneshwar, Bilaspur, Chennai, Delhi, Hyderabad, Kakinata, Kolkata, Madurai, Mauritius,
Mysore Noida.
Promotion: Apollo promotes itself through the Community Initiatives viz
SACH – Save a Childs Heart
CURE – Extends preventive as well as rehabilitative cancer treatment to the economically
backward.
SAHI – Society to Aid the Hearing Impaired
DISHA – Distance Health care Advancement Project

6. People: Currently engages more than 19,000 doctors, nurses,
paramedics, clinical staff and management professionals to manage
over 8500 beds across 53 hospitals in India and abroad. Along with this
Apollo Hospitals has several courses along with research facilities to
facilitate innovation.
Process:
• The largest achievement of the Apollo Group has been to take
quality health care to across the length and breadth of India. This
operation in itself involves very established procedures and
documentation
• It has been a major player in scripting the medical landscape of the
nation. This is primarily because the group has continuously been at
the helm of several game-changing innovations in Indian health
care.
• Apollo hospitals is NABH, NABL accredited and also has ISO 9002
award.

7. Physical Evidence:
• Apollo Hospital has been know for its quality health care services, at much affordable price.
• Provides the services for all the ailments & diseases, assuring the healthy recovery with
quality care from the staff.
• Apollo Hospitals conducts a rigorous site survey process as well to take care of various
parameters in all their hospitals.

8. Marketing Strategy
To enhance performance and services to customers:
• telemedicine services
• services to support business
• Education
For an industry where only the outcome matters:
• training programs
• research services
• host of other non-profit projects (DISHA, SAHI, CURE, BLOOD CONNECTION)