1. The document discusses e-commerce in Malaysia, noting that online transactions totaled $1.2 trillion globally in 2013 and RM5.7 billion in Malaysia in 2015. 2. It outlines different types of e-commerce platforms and payment gateways, and factors for a successful e-commerce site including design, navigation, categories, pricing strategy, and marketing. 3. Estimates for building an e-commerce site range from RM700 using a free platform and payment gateway, to RM500 using a low-cost platform, to RM2,000-3,000 for a customized site.

1. Jihad Internet - Ecommerce
29 & 30 Mac 2014
oleh Mohd Rafie Kamaruzaman

2. Terima kasih

3. Siapa saya?

4. Quick Survey

5. #ecommerce
Apa tu?

6. $1.2 trillion
in 2013
Jumlah transaksi online di dunia

7. Di mana kita?
30 juta orang

8. RM5.7 billion
tahun 2015
PayPal menganggarkan

9. 4,560 Audi R8

10. 93,000 MyVi Extreme

11. Kenapa e-commerce?

15. !
Spark curiosity
Create interest
Introduce with product
Call to Action (CTA)

16. Jenis-jenis
laman ecommerce

32. Platform

33. Platform
• Blogspot
• Facebook
• WordPress
• OpenCart
• Shopify
• etc

36. 250K / year
Guess how much they made?

39. Old School

40. SLOW

42. Fast

45. Jimat masa
Jimat tenaga
Jimat duit

46. The “Bridge”

50. Payment gateways

51. Apa bezanya?
1. Setup cost (RM 480 vs FREE)
2. Transaction fees (3.8%, 4.0%, 2.0%)
3. Yearly maintenance fees
4. Availability of plugin/integration

63. Success!

64. Ciri-ciri website e-commerce yang berjaya
• Design dan layout
• Navigation
• Kategori
• Strategi harga
• Strategi pemasaran (marketing)
• Retention
• Payment gateway “Bridge”

65. Ciri-ciri website e-commerce yang berjaya
• Laju dan mudah diakses
• Gambar yang menarik

68. Product Profiling
User Profiling

69. Mula di sini

70. Product / Customer
Profiling
Pilih platform
Daftar domain
dan hosting
Setup website dan
mula menjual

71. Kos pembinaan
laman e-commerce

72. Pilihan 1: Kos pembinaan laman e-commerce
• Domain dan hosting = RM 200 (setahun)
• Platform = RM 500
• Payment gateway = RM 140 PERCUMA
Total = RM 700 sahaja

73. Pilihan 2: Kos pembinaan laman e-commerce
• Domain dan hosting = RM 200 (setahun)
• Platform (Gravity Forms) = RM 300
• Payment gateway = RM 170 PERCUMA
Total = RM 500 sahaja

74. Pilihan 3: Customized E-commerce Platform
• Domain dan hosting = RM 200 (setahun)
• Themes dan customization = RM 1800 - RM2800
• Payment gateway = RM 170 PERCUMA
Total = RM 2,000 - 3,000

75. Pertanyaan
• Email: mohdrafie@gmail.com
• Website: http://mohdrafie.com
• Call/SMS/Whatsapp: 010-2321292
• Twitter: @mohdrafie
• FB: http://fb.com/mohdrafie

76. Rujukan
• http://mashable.com/2013/06/27/ecommerce-study-
china-asia/
• http://www.slideshare.net/ckaywong/the-ultimate-guide-
to-ecommerce-statistics-in-southeast-asia-
malaysia-25412583