Recruiting Package AKAL Mortgages

We’re the RightPlace™ for you!Just call us for a confidential meeting...........it’s easy Mortgage Alliance AKAL Mortgages RightBroker™ RightMortgage®RightPlace™

Five Core Pillars We are Canada’s largest mortgage brokerage and we pride ourselves in maintaining leadership in all five of these categories . It supports a key initiative in our mission - providing the best possible environment for mortgage professionals. There are lenders, there are brokers and then there's:

Vision, Values & Culture Vision To have Mortgage Alliance AKAL Mortgages Professionals become a recognized consumer brand and have consumers think of Mortgage Alliance AKAL Mortgages Professionals first, whenever they think of mortgages. Mission Mortgage Alliance AKAL Mortgages is an independent team of mortgage professionals that have achieved its presence through recruitment and development of entrepreneurial people. We strive to provide the optimum environment and resources, and enabling our team of professionals to deliver choice, convenience and counsel to mortgage consumers. Our objective is to deliver value to the mortgage consumer and strengthen our brand in the marketplace while securing a in profitable future for our constituents, and our company. Values and Culture Mortgage Alliance AKAL Mortgages professionals inspire people to become our ambassadors by being Enthusiastic, Approachable, Sincere, Empathetic and Accountable. The Five Diamond character is part of our culture. There are lenders, there are brokers and then there's:

Education & Compliance From brand new agent to top producer, we are the undisputed leader in providing networking, education and training for mortgage professionals. Based on the 5 Diamonds of sales and service it’s the key to getting customers and inspiring them to become your ambassadors! There are lenders, there are brokers and then there's:

MAC University Over 150 sessions per year and more than 50 CE credits are available within Mortgage Alliance University. MAC University is supported by our lenders so when you attend the sessions not only do you learn, you have the opportunity to network with lenders, insurers and other suppliers. A complete calendar of events for the entire year is available for download in your Virtual Office. Get your MAC-B.A.! There are lenders, there are brokers and then there's:

Orientation Don’t get lost, whether you’re new to the industry or just new to Mortgage Alliance AKAL Mortgages our orientation, called “MAC for Dummies” is your roadmap. It’s a one day session that will map out all the services available, who does what and who to call. The session introduces the culture, brand strategy , products, resources and the many unique business tools available to help you build your business and enhance your profile as a Mortgage Alliance AKAL Mortgages Professional.

Career Development Program This combination of in class and field work is a step by step guide to get new agents on the RightPath™ with Mortgage Alliance AKAL Mortgages. The best possible foundation for enthusiastic new entrepreneurs! Available Online! CE Credit Approved! There are lenders, there are brokers and then there's:

Success Series Thirteen relevant workshops suitable for seasoned professionals and those new to the industry. It address all facets from advertising to mortgage products and sales skills to personal development. You will learn: RightMortgage® Market Trends Capitalizing on Renewals and Switches Business Development Techniques Developing your Personal Brand All CE Credit Approved! There are lenders, there are brokers and then there's:

Academy BE INSPIRED! This two day experience is not for the new broker. The sessions are fast paced and informative within a competitive team environment. Some MAC Academy grads make the Academy an annual event to keep themselves motivated and inspired. Gain Knowledge! Gain confidence! Hone your skills! Network with colleagues and lenders! CE Credit Approved! There are lenders, there are brokers and then there's:

Special MAC Seminars From Kickoffs to MAC Mania’s and many in between Mortgage Alliance AKAL Mortgages hosts exciting events with top speakers that add insight to our business as well as our personal lives. There are lenders, there are brokers and then there's:

Products We’ve created our own mortgage products to help our professionals compete more effectively and earn more money. We developed a technology that helps you plan your business from beginning to end. Combine that with a fantastic client follow up system called IMPACT™ and a lucrative insurance program to help make sure Mortgage Alliance AKAL Mortgages is the RightPlace™ for mortgage professionals to build their business. There are lenders, there are brokers and then there's:

IMPACT™ We have the best way for you to stay in touch with your customers and we make it easy for you. Whether you choose Lite or Premium, IMPACT generates more repeat and referral business by keeping your name top-of-mind! There are lenders, there are brokers and then there's:

RightMortgage® Developed by Mortgage Alliance it is a revolutionary concept that allows you to build a mortgage with your client. The mortgage rate depends on the options and features that your clients choose with your council. It engages them in the process and demystifies the mortgage while giving Mortgage Alliance AKAL Mortgages professionals a huge competitive advantage in the market place. Our corporate marketing efforts will raise your profile as the agent that offers the RightMortgage® and since this is our product it pays top commissions. Annual mortgage statements have your name reinforcing the fact that you’re the RightBroker™. Customizable marketing materials are available in our Virtual Office as is our RightMortgage® Calculator. This is just the beginning, new products and enhancements are constantly in the works! There are lenders, there are brokers and then there's:

MAC Insurance We believe that every mortgage should be protected and we empower Mortgage Alliance AKAL Mortgages professionals to serve all their customers via enhanced technology. MAC Insurance will contribute to the overall mortgage experience for your clients. Doing what’s right for your clients while receiving industry leading compensation is a win-win! There are lenders, there are brokers and then there's:

MortgageBOSS™ A collaboration of 5 different companies. This software revolutionizes the way mortgage agents do business. MortgageBOSS™ is a fully integrated business solution managing your business from start to end and focused on the fact that your relationship with your client is more important than a single deal. MortgageBOSS ™ takes your business to the next level by helping you control and better manage YOUR database. Manage your accounts and track your expenses and make more money. The software syncs with Microsoft Outlook and your Blackberry, does mail and email merges and the entire database is exportable. There are lenders, there are brokers and then there's:

Income & Administration From real time tracking of lender cheques in MortgageBoss™ to direct daily deposit into your account we help you to manage your business affairs easier. We’re the only mortgage broker that pays daily and provides a dedicated broker services person to help you with administrative concerns. The MAC VIP Lender Hub get you top level service and access to lenders you don’t normally deal with or those who might not want to deal with all brokers! Another way we MAC-simize your INCOME! There are lenders, there are brokers and then there's:

Broker Services Our Broker Services area provides real-time access to your commissions and file status. Our extensive administration software also provides a complete breakdown of your income. There are lenders, there are brokers and then there's:

MortgageBOSS™ Reporting You can design the reports, views and alerts that you need to help you stay on top of your prospects, referral sources and past clients! There are lenders, there are brokers and then there's:

Daily Payroll MortgageBOSS™ allows you to see everything from status of your deals to when deal cheques are received from lenders. This system allows us to facilitate a daily payroll for Mortgage Alliance AKAL Mortgages professionals There are lenders, there are brokers and then there's:

Recognition & Events We know how hard you work and we recognize the efforts of our people with special events and a comprehensive Reward and Recognition system that’s second to none! With more than 150 events per year there’s lots of opportunity to network with brokers, lenders and realtors. An annual calendar of complete events is always available in Virtual Office. Our recognition program “Mortgage Alliance R&R” is unmatched. Every year our R&R winners get an all-inclusive one week vacation at a five star resort in a tropical destination. We not only award top producers, we have lender sponsored awards, 5 diamond service awards and more. We also recognize production through our Masters, Elite and President Award levels. There are lenders, there are brokers and then there's:

Maximum Income We believe it’s not just your split it’s your INCOME that matters! We help you build your business and maximize you income! There are lenders, there are brokers and then there's:

Brand Building You can hear Mortgage Alliance radio in most major Canadian markets. See us on TV and learn about our annual $100,000 Contest. That’s how we gain awareness and demonstrate to consumers that you’re part of a large reputable company and Mortgage Alliance AKAL Mortgages professionals are of 5 Diamond character! That resonates with the Canadian consumer. If you’re enthusiastic, approachable, sincere, empathetic and accountable you’re 5 Diamond too! There are lenders, there are brokers and then there's:

Brand Building – Five DiamondsEnthusiastic, Approachable, Sincere, Empathetic, Accountable We believe Canadian consumers want to deal with people and a company that demonstrate these five characteristics. We want to inspire people to want to do business with you and refer their friends and families so we focus our advertising and marketing efforts on our 5 Diamond Brand Character. We want to raise YOUR credibility, character and profile in your market place! We advertise to your customers not your competitors! INSPIRE!

$100,000 Consumer Contest What other mortgage broker can offer their clients a chance to Minimize their Mortgage and win $100,000? As a Mortgage Alliance AKAL Mortgages professional you can leverage the contest in your own marketplace! It’s a great way to establish credibility in your community. Customizable advertising templates for the contest as well as many other customizable marketing and advertising templates in our Virtual Office. There are lenders, there are brokers and then there's:

Consumer Awareness All of our advertising initiatives are designed to meet two objectives: Position Mortgage Alliance AKAL Mortgages as the leader in the mortgage category and merchandise Mortgage Alliance AKAL Mortgages Professionals as the major pillar of our brand. To achieve maximum consumer awareness, we ensure that every Mortgage Alliance AKAL Mortgages communication strategy is “benefit” focused and all consumer touch-points drive the clients to YOUR door. Consistency of message is key in elevating overall consumer awareness and no other mortgage brokerage company invests more dollars in building it’s brand and brokers reputation than Mortgage Alliance AKAL Mortgages. There are lenders, there are brokers and then there's:

Television Mortgage Alliance TV commercials exclusively feature Mortgage Alliance AKAL Mortgages Professionals and their inspiring stories. The first wave of the campaign was launched in July of last year and was used to educate the viewing audience on the benefits and advantages of working with a Mortgage Alliance AKAL Mortgages Broker. The campaign is designed to illustrate to the audience that our people are as dynamic and unique as them….all stemming from our 5 Diamond platform! Every broker featured during the phase two delivers an INSPIRATIONAL story, from battling through illnesses to rising from disparity. There are lenders, there are brokers and then there's:

National Radio In just 10 years, Mortgage Alliance has grown to become Canada’s largest independent mortgage brokerage company by understanding that each Canadian is different and that their mortgage selection should be as diverse and unique as they are - democratizing the mortgage product and process for every Canadian. Our radio campaign talks about new product offerings like our revolutionary “Right Mortgage” product and conveys the quality of our mortgage brokers. Listeners will be directed to the rightmortgage.ca website or to contact you! The local Mortgage Alliance AKAL Mortgages Professional! TORONTO OTTAWA CALGARY EDMONTON VANCOUVER CHFI-FM CJMJ-FM CKRY-FM CISN-FM CKLG-FM CHUM-FM CKQB-FM CJAY-FM CFMG-FM CHQM-FM CJEZ-FM CHEZ-FM CKIS-FM CFBR CFMI-FM CKFM-FM CFRA CHQR CHED CKNW CFRB CFGO CKZZ-FM CILQ-FM CING-FM In addition, this campaign introduces the 2009 Mortgage Alliance AKAL Mortgages “$100,000 Minimize your Mortgage Sweepstakes “ There are lenders, there are brokers and then there's:

MAC MediaDashboard Buying Media and creating your own ads will never be easier than with your very own Media Buying Dashboard! Incorporated within Virtual Office it puts YOU in control! It has been designed to provide you a new effective method for purchasing media that allows you to maximize your advertising dollars. You can get “competitive quotes” from different publications that are vying for your media dollars, saving you both time and MONEY! We have engineered new software that will empower you to customize your very own creative! You can select from variety of ads and templates available to you in Virtual Office and modify the ad to your own specifications, with your own messages. Another tool that you’ll only find at Mortgage Alliance AKAL Mortgages. There are lenders, there are brokers and then there's:

Technology We are and have always been leaders in technology. Technology gives you access to information, helps streamline your business so you have more time, it can even take your business to the next level; so we look at technology differently than the rest of the industry. We believe in technology that helps us recognize that the ongoing relationship you have with your customers is the most important component of our business and not the individual deal itself. A customer isn’t one deal, they are a lifetime of transactions! There are lenders, there are brokers and then there's:

Virtual Office Our industry leading information and resource portal for mortgage brokers is visited by over 1000 Mortgage Alliance AKAL Mortgages professionals every day. It’s the one spot for all lenders information from updated broker packages to specials and updated rate information. As your primary marketing resource Virtual Office contains everything you need, from forms to ad templates and marketing material you can order online! Use Virtual Office to customize your RateAdvisor™ messages and your personal Mortgage Alliance AKAL Mortgages website. There are lenders, there are brokers and then there's:

RateAdvisor™ An email marketing system that goes to over 100,000 recipients every week. It goes out from you personal Mortgage Alliance AKAL Mortgages email address automatically every week and you can add a customized message for your database of clients, prospects and referral sources. It’s a great way to keep your name top-of-mind with your prospects, referral sources and past customers! There are lenders, there are brokers and then there's:

MortgageBOSS™ CRM Your MortgageBOSS™ is also a complete CRM with contacts, calendar, appointment and to do functions that sync with Outlook and your Blackberry. MortgageBOSS™ not only allows you to do mail and e-mail merges it enables you to build customized email templates making it easy to communicate with your clients regularly. Imagine, all your contacts, lenders and referral sources in one place! There are lenders, there are brokers and then there's:

MortgageBOSS™ Origination Our proprietary origination includes a mortgage application that submits data to Filogix for submission to lenders, then brings back the data from Filogix every 15 minutes for deal information and every four hours for the entire database. So your database is yours and always available to you. There are lenders, there are brokers and then there's:

Personal Website Every mortgage Alliance AKAL Mortgages Professional gets a customizable personal webpage with RateAdvisor™ and an online mortgage application that sends deals directly into your personal MortgageBOSS™ system! Absolutely free! There are lenders, there are brokers and then there's:

A Vision, Plan and Leadership....... About me/us................

A Vision, Plan and Leadership.......My Team Mohinder Pal Singh Broker - Owner Kuljit Singh Broker-Owner

Lender Testimonials "In today's world, valued business partners are a key component in the success of any business. We at Maple Trust/Scotia Express Service consider Mortgage Alliance AKAL Mortgages to be such a partner - past, present and future." Kevin Carroll Maple Trust/Scotia Express “Mortgage Alliance AKAL Mortgages is a valued partner of Xceed Mortgage Corporation. Known for their strong leadership team, high standards and innovation, Mortgage Alliance AKAL Mortgages is a firm lenders want to deal with today and in the future. Strong leadership, high standards of excellence and innovative thinking make Mortgage Alliance AKAL Mortgages a valued partner of XCEED Mortgage Corporation. “ Colleen Adams Xceed Mortgage Corporation “I wanted to take this opportunity to personally thank the entire Mortgage Alliance AKAL Mortgages organization. Mortgage Alliance AKAL Mortgages is a leader in technology innovation, agent training and customer service. It has been our privilege to be a provider of mortgage products to Mortgage Alliance AKAL Mortgages. “ Marcello Infante AMP Laurentian Bank

Lender Testimonials "Mortgage Alliance AKAL Mortgages is the big company with the small company can do attitude. Mortgage Alliance AKAL Mortgages is forward looking in its approach and always seems to be thinking about where the industry is going rather than where it is coming from with new programs and training. As lenders, we find Mortgage Alliance AKAL Mortgages to be great people to deal with - and we really appreciate the support of the local managers in helping us to get our message across.“ Andrew Moor President and Chief Executive Officer The Equitable Trust Company "Our partnership with Mortgage Alliance AKAL Mortgages has resulted in a mutually rewarding business relationship." Jeff Johnson National Director, TDCT Broker Services “Mortgage Alliance AKAL Mortgages is a mortgage brokerage company with vision. They are not a wait see what happens company, they are a lets work together and make things happen company. As a lender that is the kind of partner we want.” Bryan Devries, AMP Senior Vice President, Broker Lending MCAP Service Corp.

Recruiting Package AKAL Mortgages

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