The document discusses the role of design in persuasive presentations. It emphasizes that design is important for conveying messages to targeted audiences. It provides tips on different slide types, storyboarding, and using visuals instead of just text to make presentations more persuasive. The document suggests that design elements like graphs, diagrams, quotes and images can help audiences understand complex data and concepts in a simple manner.

1. Persuasive Communication
Mohit Chhabra
!

2. process

3. process
people

4. p
process
p
people
t
technology

5. . ppt

6. PowerPoint

7. PowerPoint
Outlook

8. of business

16. of business

17. It’s
Broken

18. Design is the Solution

19. What is
Design
?

20. design meaning

21. 391,000,000 results

24. No Planning
Beyond This Point

25. STORY

26. STORY
DESIGN

27. STORY
DESIGN
DELIVERY

28. STORY
DESIGN
DELIVERY

30. Destination or
Point B

31. What is my Point B?

32. Big Idea

33. Persuasive Communication
Understanding the Role of Design in
Presentations for Persuasive
Communication

34. 3
things
Complete
sentence.

35. 3
things
Subject.
(Role of Design)

36. 3
things
Verb.
(Persuasive
Communication)

37. STORY
DESIGN
DELIVERY

38. STORY
DESIGN
DELIVERY

39. STORY
Graphic
DESIGN
DELIVERY

40. ...convey a specific
message (or messages) to
a targeted audience.

44. Text

45. Voice
Text

46. Understanding Slide Types

47. 1 Title Slide

48. 2
Navigation Slide

49. 2
Navigation Slide

50. 3
Bullet Slide

51. 3
Bullet Slide

52. 4
Big Word Slide

53. 5
Quote Slide

54. 5
Quote Slide

55. 6
Data Slide

56. 7
Diagram Slide

57. 8
Image Slide

58. 9
Walkout Slide

59. Storyboarding Your Slides

62. “
”

63. “
“
”
”

64. Delete
“
“
”
”

65. 5 sec
Vinod Khosla’s
Rule

67. Visual Clichés

69. Lasting Partnerships

70. Partnerships
Against All Odds

72. Security!
Text

73. Clarify Data

74. Sales Compared to Competitors
S$ 6,00,000
S$ 4,50,000
Pharma A
Pharma B
Pharma C
Pharma D
Pharma E
Pharma F
Pharma G
Pharma H
Pharma I
S$ 3,00,000
S$ 1,50,000
December
November
October
September
August
July
US$ 0

75. 600
Pharma A
Pharma D
Pharma G
Pharma H
450
300
150
0
600
450
300
150
0
July
Aug
Sep
Oct
Nov
Dec
July
Aug
Sep
Oct
Nov
Dec
Note: All figures in $ ‘000

76. Trailing, by a mile
600
Pharma A
Pharma D
Pharma G
Pharma H
450
300
150
0
600
450
300
Average Pharma E
150
0
July
Aug
Sep
Oct
Nov
Dec
July
Aug
Sep
Oct
Nov
Dec
Note: All figures in $ ‘000

77. Unable to Gain Traction
July 2012
Aug 2012
450
295
140
390
375
390
300
150
390
550
565
600
Sep 2012
245
142
110
153
145
95
100
0
570
600
450
465
570
460
550
385
300
255
188
150
190
185
262
200
80
90
65
0
A
D
G
Oct 2012
H
E
A
D
G
H
Nov 2012
E
A
D
G
H
E
Dec 2012
Note: All figures in $ ‘000

78. Market Share
Pharma
Pharma G H
Pharma F
Pharma E
Pharma A
Pharma D
Pharma C
Pharma B

79. Market Share
Pharma
Pharma G" H"
Pharma F" 4% 1%
7%
Pharma E"
8%
Pharma A"
33%
Pharma D"
10%
Pharma C"
10%
Pharma B"
28%

80. Market Share

81. How much bigger is the large
circle than the small circle?

82. 16

83. Market Share
at the end of 2012
A
Our Co.
C
D
E
Others
Note: All figures in percent

84. Market Share
at the end of 2012
A
33
Our Co.
28
C
10
D
10
8
E
7
F
4
G
H
1
Note: All figures in percent

85. Words into Visuals

86. mohitchhabra
mohitchhabra
mohit_chhabra
mohitchhabra@gmail.com