Customer supplier model
From the time your organization starts
producing its product or service to the time
you deliver it to your external customer, the
product or service being changed for
consumption goes through an internal
chain of events. In that chain, everybody is
a customer, a producer and a supplier.
When you accept the baton from a teammate you are a
When you run with it for your leg of the
relay, you are a producer - making some
change or adding some value to the
Finally when you pass the baton to the next member of the
team, you become a supplier.
The victory or the satisfaction of the
external customer depends on how well
the internal customer, producer & supplier
have performed in the chain of events
represented in a relay race.
The customer supplier model is a classic
example to demonstrate how the internal
customer - supplier relationships can
impact the external customers.