Introduction and implementation path

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This document discusses gamification, including its definition as applying game design elements to non-game contexts. It outlines some benefits of gamification like increased motivation, engagement, and loyalty. It also discusses layers of motivation, types of fun, and an implementation path for gamification that involves defining goals and business metrics, understanding players, designing a user journey and player types to drive motivation. The document cautions that 80% of gamification projects fail if business objectives are not clearly defined.

Business

Gamification
Introduction and implementation path

Definition
1. application of game-design elements and
game principles in non-game contexts
2. Think like a game designer

Why gamification
★ High motivation
★ Increase engagement
★ Increase user interaction
★ Increase loyalty
★ Fun

Engagement
loop
Motivation Action
Feedback

Types of fun
★ Easy fun
★ Serious fun
★ People fun
★ Hard fun

Business
specifics
03
01
Gamification design process

Why and how ?
★ Communicate why you are
gamifying this project
★ Determine how Gamification will
help you to achieve your goals

Business
specifics
Understanding
players
01 02
Gamification design process

Business
specifics
Understanding
players
01 02
Gamification design process
03
Gamification
design

Player types:
Mechanic ,fun and
motivation

80% failed in 2014
Business objectives not
defined

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