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Case study on smartphones

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Case study on smartphones

  1. 1. Case Study on Low cost smart phones enabled mass usage of mobile apps
  2. 2. Smartphones…? smartphone is a mobile phone that offers more advanced computing ability and connectivity than a contemporary basic 'feature...  smartphones have recently revolutionzed the digital era into a new phase in a price sensitive country like india
  3. 3. What research and survey says…? 40 Million inidans access the internet through mobile phones 30 Million mobile apps downloads in every week Most users are between the age group 18 and 29 3G services has become an add on advantages for users The smartphones sales in india has increased 87 percent at 11.2 million units in 2011 The total number of mobile internet users will grow to 237 million The most usage of mobile apps are social networking, movie downloader, games, utility services and job portals
  4. 4. Smartphone revolution is benefitted to…? Jop Portals Travel Portals Social Networking Film Industry Adverising Consultancies E-commerece Firms Government Telecom sectors and Banks
  5. 5. Benefits of smartphone revolution • Untapped Market (Rural Market) • Reachout to mass consumer through advertisement • Encourages to diverisify traditional business into E-commerece business • Tapping multi segments • Connect with customers with mass usage of social networking • Customers feedback through social networking

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