The document provides an SEO audit report for https://bookairportcab.com/. It analyzes various on-page and off-page SEO factors for the website. Some key findings include technical issues like missing meta tags, slow page speed, and lack of an XML sitemap. It also finds the website has low authority and organic traffic. The SEO strategy section then provides recommendations around on-page optimization, content creation, link building, and improving domain authority through a strong link profile.

1. SEO AUDIT
April 2023
https://bookairportcab.com/

2. 2
Why SEO?
SEO is an intentional, data-driven approach to increase the quality of business’s digital marketing and the visibility of
business receives. The benefits of SEO can only help the business, making it worth the time spent researching.
As new technology emerges and evolves, so too does SEO. SEO drives traffic, promotes the brands, engages with customers,
and directly relates to user experience. SEO is an integral component of the business’s successful digital marketing.
SEO AUDIT
April 2023

3. 3
https://www.easyloanhub.com/
Why SEO?
Internet users have evolved, they
understand an ad Vs an organic result.
Organic position on result page, gets
more credibility than an ad.
Builds Trust & Credibility
SEO increases website's referrals as
brand gains referrals from search
engines. In addition, the website visitors
are likely to refer website to their friends.
Inc. in Website Referrals
SEO takes time and rank of website
increases gradually. Once higher ranks
are attained, they gets maintained &
keep driving quality traffic.
Long Term
The brand can look at switching off the
paid campaign, once the website starts
to rank higher on Google Search page
results.
Cost Effective
Through analytics, a direct correlation of
Costs & Revenue can be derived.
Conversions/Revenue from increased
Organic Traffic can be calculated against
spends.
Quantifiable
For brands catering to multiple
markets/regions. Through SEO, brands
can increase its presence without always
looking to run a PPC campaign
Break in New Markets
SEO AUDIT
April 2023

4. 4
On-Page SEO
The practice of optimizing web pages to rank higher and earn more relevant traffic in search engines.
Refers to both the content and HTML source code of a page that can be optimized.
URL: Structure & Optimization
01
● Canonical URLs
● Internal Link Anchor Text
● Site Map
● Removing dead/broken links
● 301/404 Errors
● Intuitive site organization
● Use of Outbound links
Website, Search Engine & UX
02
● Use of Primary Keyword at start of Title Tag
● User Experience Focused Content Structure
● Frequently updated & unique content
● Keyword Density
● Content Level- length & depth of content
● LSI Keywords In Content
Website Content & Best Practices
03
● Check/Implement Robots.txt
● Site Performance Evaluation for rework
● Mobile Responsive Website check
● Fast Site Speed for better UX
● Text to Code Ratio
● Web Page Speed Optimization
● HTTPS Security Implementation
Tags in Webpage Codes
04
● Title & Meta Tags
● Headline Tags
● Optimize Image Alt Tags
● Adding Schema Markup data
NOTE : Approach to improve Domain Authority: High Domain Authority -> High Search Engine Rankings -> More Organic Traffic
SEO AUDIT
April 2023

5. 5
Off-Page SEO
The practice of optimizing web pages to rank higher and earn more relevant traffic in search engines.
Refers to both the content and HTML source code of a page that can be optimized.
Content Submission
01
● Classified Submissions
● Business listings
● Image listings to showcase the products
● Web 2.0 Submissions
High Quality Backlinks
02
● Keyword rich anchor text
● Links on Authoritative sites (with high DA & PR Sites)
● Relevant Links, placed at right positions
● Disavow low-quality links through GSC Webmasters
● Focus on Long Tail Keywords*: High Conv. Rate, Less
Competition, Quick Rankings & More Specific
Social Media Platforms
03
● Going beyond Share/Likes and utilizing
platforms like reddit, Pinterest, etc.
● Connecting back the content to website & also
establishing the brand as a reliable brand
● Using relevant hashtags & exploring local trends
Associations
04
● Collaboration with influencers to drive
relevant traffic from social channels
● Testimonials by customers
● Online & Offline Promotions
SEO AUDIT
April 2023

6. 6
Technical SEO Standard Navigation & Indexing Factors
XML Sitemap
01
● Easy way to inform search engines about all URLs, available for crawling.
● It lists URLs along with additional metadata about each URL (last modification, change frequency & priority).
● Supplements a site's HTML sitemap and internal link structure enabling crawlers to intelligently crawl the site.
HTML Sitemap
02
● Web page that provide a link guide to users and search spiders alike.
● To users: They serve as a catalogue of pages & an overview of the website.
● To Search Spiders: They provide beneficial linking opportunities that can greatly improve visibility.
● Links to website’s top-level category pages & sub-category pages in hierarchical fashion.
Breadcrumb Trail
03
● The architecture of navigation is indicated to user and search engine.
● It points keywords to certain pages, helping search engines to see how a page relates to another.
● When used in a hierarchy, this improves SEO to both category pages & inner pages.
SEO AUDIT
April 2023

7. OVERVIEW
https://bookairportcab.com/

8. 8
On Page SEO Factors
On Page SEO Factors Yes/No/Low Priority/Medium Priority/High Priority
SSL (Secure Sockets Layer ) Yes/ High Priority
Title Tag is Present and has optimal length (between 10 and 70 characters). Yes/ High Priority
The Meta Description is found and has optimal length, 164 characters. Yes /High Priority
H1 Header Tag is missing NO/ High Priority
H2-h4 Header is missing NO/ High Priority
Image Alt Attributes (few images found without ALT attribute) No/ High Priority
Robot.txt file not found (https://bookairportcab.com/website/index.html/robots.txt) No/ High Priority
Sitemap.xml not found (https://bookairportcab.com/website/index.html/sitemap.xml) No/ High Priority
GZIP compressions not found No/ High Priority
Schema.org Structured Data _ not found No/ High Priority
Amount of Content
page has a good level of textual content, which will assist in it's ranking potential.
No/ High Priority
Page Speed Analysis (Desktop)- Score: 5 / 100
Page Speed Analysis (Mobile Score: 0 / 100
No/ High Priority
SEO AUDIT
April 2023

9. 9
Off Page SEO Factors
Authority Score 26/100
Organic Search Traffic 698
Backlink 7000
Do Follow backlink 6.7 k
No Follow backlink 305
UGC Backlink 2
Image Backlink NA
Organic keywords 4(top 10)
Educational 0
Referring Domains 98
Organic Traffic/month 698
Source- Semrush
SEO AUDIT
April 2023

10. SEO STRATEGY

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SEO Strategy Touch Points
On-Page
● Technical Audit
● On-Page Content Audit
○ Meta Optimization
○ Code to Text Ratio
○ Optimization
○ Image Optimization
● Internal Linking Policy
● UI & UX Suggestion
Off Page
● Keyword Research
○ Current Website
Standing
○ Competition Standing
● Link Building
○ Article Publication
○ Content Outreach
○ Creative Link Building
● Back Link Building
○ Link Profile Check
○ Competitive Backlinks
Analysis
● Web 2.0 Property Creation
○ External Blog Creation
○ Guest Entry on
Popular Websites
Content
● Article Creation
● Infographic Creation
● Video creation
● Web Stories Creation
● Carousel creation
● Images/Gif Creation
● Reviews creation
● Blog Comments
● Classified Creation
SEO AUDIT
April 2023

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Off Page Strategy - Keyword Research
Keyword Mapping
● Extensive keyword analysis and figuring out targeted keywords
in English and Arabic language
● Researching keywords in English scripts.
● Map the keywords to its respective pages.
Optimization
● Optimize meta-tags as per the service categories.
● Create keyword rich content as per the categories.
● Set proper tags for Geo-targeting with help of webmaster tools
● Optimize header tags, Alt tags and other relevant tags as per
product categories.
SEO AUDIT
April 2023

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Strategies to Improve Website Speed
Strategies
● Enable compression
● Minify CSS, JavaScript, and HTML
● Reduce redirects
● Remove render-blocking JavaScript
● Leverage browser caching
● Improve server response time
● Using content distribution network
● Optimize images
● Identify slow-loading pages with Pro tools
● Fix Technical SEO Issues
● Prioritize Mobile-Friendliness
SEO AUDIT
April 2023

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Approach to improve Domain Authority
● Building a strong link profile by working on: Incoming links
● Focus on Incoming Links from high authority websites and
related websites
● Natural Link building & Blogger outreach
● Removing Bad quality/low quality links
● Maintain ratio of Number of links : Unique domains
● Using keywords naturally in content (no keyword stuffing)
● Adding internal links to content
SEO AUDIT
April 2023

15. THANK YOU!