Introduction: Mobile advertising: breakthrough 2010?" by Danny Lein, Director Mobileweb 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010? Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau) Brussels

1. Mobile Publishing and Advertising
Joint event
Mobile Monday Brussels
IAB Belgium
Corelio, March 1st, 2010

2. Program
• "Introduction: Mobile advertising: breakthrough 2010?"
by Danny Lein, Director MobileWeb
• "Corelio: Current status & strategy of newspaper company"
by Mark Daemen Corelio Connect
• "Mobile advertising: how we got here and what's next"
by Robbie Douek, Admob inc
• "Insights on mobile usage and advertising perception"
by Bruce Hoang, Orange Advertising Network HQ France
• "Case studies on successful usage of mobile media"
by Nicolas Vanderseypen AegisMedia
• Q&A
• 20h00-21h00. Networking

3. Twitter
• Twitterchannel #momobxl
• Send direct messages to @momobxl

4. Mobile Monday Brussels
• Purpose:
– Networking & knowledge exchange
– Stimulating innovation in open & informal spirit
• Organization:
– Team: Tanguy (coordiniation), Patrick, Yves, Steven,
Edwin, Laurent, Olivier, Monika
– Partners: Creative Stores, Corelio, Agoria, MobileWeb,
IBBT
• Next events
– 3/5 Augmented Reality
– 28/6 Machine-to-machine communication
– 4/10 Mobile Gaming
– 6/12 Mobile (operator) data strategy

5. IAB Belgium focus

6. Next IAB events
• 18 March – IAB Atelier
Mobile Marketing: developing successful marketing
strategies
• 18 March – IAB NetCafé
Online search behavior: the facts and the cases to prove it!
• 22 April, 29 April & 4 May – IAB Academy
Day 1: Set up the scene – Day 2: Campaigns & channels –
Day 3: My web presence
• 22 April – IAB NetCafé
How to sell through social media?
• 6 May – Think BIG – www.thinkbig.be
Inspire, explore and debate: feed your interactive mind
www.iab-belgium.be

7. Mobile Advertising, breakthrough in 2010?
Mobile Monday/IAB, March 1st, 2010

8. “In a few years, mobile advertising will generate
more revenue than advertising on the normal Web.”
Eric Schmidt – CEO Google

9. Rapid evolution of the mobile internet
after a slow start
3G & Wifi
Smartphones
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Social media
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1999 2008 2011

15. Advertising models
Banner advertising Google Adsense /
/ content partnership Admob

16. Program
• "Introduction: Mobile advertising: breakthrough 2010?"
by Danny Lein, Director MobileWeb
• "Corelio: Current status & strategy of newspaper company"
by Mark Daemen Corelio Connect
• "Mobile advertising: how we got here and what's next"
by Robbie Douek, Admob inc
• "Insights on mobile usage and advertising perception"
by Bruce Hoang, Orange Advertising Network HQ France
• "Case studies on successful usage of mobile media"
by Nicolas Vanderseypen AegisMedia
• Q&A
• 20h00-21h00. Networking