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Mobile monday Brussels presentation and Trends

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Mobile monday Brussels presentation and Trends

  1. 1. <ul><li>DROIDCON 2/4/2010 </li></ul><ul><li>Mobilemonday Brussels </li></ul><ul><li>#momobxl </li></ul><ul><li>Mobilemonday.be </li></ul><ul><li>Presentation by: </li></ul><ul><li>Tanguy De Lestré </li></ul><ul><li>+32486384618 </li></ul><ul><li>[email_address] </li></ul>
  2. 2. Mobile Monday Background and spirit <ul><li>Mobile Monday defines itself as “the community of professionals of mobility”. </li></ul><ul><li>Mobile Monday started in Finland in September 2000 with a meeting on a Monday with some professionals of the mobile telephone world;  </li></ul><ul><li>At present world-wide city chapters have sprung up in a loose grassroots way around the globe.  </li></ul><ul><li>This loose network has been recognized as a catalyst for mobile innovation. </li></ul><ul><li>The Mobile Monday spirit is one of open innovation and is seen as a catalyst for mobile innovations. It is done by enthusiasts where grassroots is the key. </li></ul>
  3. 4. Principle and objectives <ul><li>The principle is a meeting on a Monday of the month, in a convenient place. These free meetings, on invitation, bring together 75-150 professionals. They are mostly organized around 2-3 number of thematic presentations (local companies, investors, researchers, ‘visionaries’,) and are the place of informal exchange between participants. </li></ul><ul><li>Objective for Mobile Monday Brussels is to create right (human) connections for the second wave of mobile ecosystem are needed: an open mobile internet, with real broadband that opens up a lot of possibilities. These connections are linking up academic research- established industry players - mobile enthusiasts- start-ups- marketers, mobile developers. </li></ul>
  4. 6. Faces
  5. 8. Lessons learned since launch momobxl <ul><li>Bottleneck considered absence of flat fee mobile data. Issue of different platforms and web or apps </li></ul><ul><li>Developpers attracted to take part in the various mobile operating platform </li></ul><ul><li>Key question for future: Answer to the SO WHAT? question meaning that clear business models need to emerge that take advantage of technological possibilities </li></ul><ul><li>Mobile Monday Brussels will therefore pursue its catalyst role by focusing on cross-fertilisation between real society needs, business needs, and technological (development) possibilities, this to arrive at a strong local Mobile Ecosystem and providing a voice for the community. </li></ul>
  6. 9. Scheduled events <ul><li>3/5 Augmented reality </li></ul><ul><li>28/6 Mobile Machines </li></ul><ul><li>4/10 Mobile Games </li></ul><ul><li>6/12 Mobile (operator) data strategy: broadband, LTE, network bundling </li></ul><ul><li>And anything that can boost cross-fertilisation between real society needs, business needs, and technological (development) possibilities, this to arrive at a strong local Mobile Ecosystem. </li></ul>
  7. 10. Get involved! www.mobilemonday.be
  8. 11. Background market info <ul><li>Numbers (Comscore) </li></ul><ul><li>3 Trends (Morgan Stanley report) </li></ul>
  9. 12. Top Smartphone Platforms 3 Month Average Ending Jan. 2010 (Source: comScore MobiLens ) 0.4% 1.8% 3.7% 2.2% 3.0% 2.0% Android 4.7% 5.2% 5.4% 6.8% 18.7% 8.3% RIM 11.4% 12.8% 20.0% 19.9% 10.7% 14.1% Microsoft 7.7% 6.5% 29.9% 15.3% 20.5% 14.5% Apple 75.7% 73.5% 40.7% 55.1% 46.9% 60.9% Symbian 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Total Smartphone Subscribers IT ES FR DE UK EU5  
  10. 13. Background : Mobile Benchmark Data for the European Market ( Source: comScore MobiLens) 32.0% 28.3% 15.2% 16.5% 22.9% 22.6% Smartphone 45.2% 53.3% 36.7% 38.3% 41.7% 42.4% 3G Device 10.4% 6.7% 9.0% 7.5% 13.7% 9.6% Accessed News 11.7% 9.5% 10.2% 6.5% 18.2% 11.3% Accessed Social Networking Site or Blog 20.7% 19.9% 21.7% 17.4% 30.8% 22.2% Mobile Browsing 20.4% 28.7% 19.9% 24.6% 21.4% 22.7% Listened to Music 37.0% 36.1% 23.6% 33.3% 37.6% 33.4% Used Application (including games) 79.5% 84.5% 81.7% 81.6% 90.3% 83.5% Sent an SMS/Text IT ES FR DE UK EU5 Reach (%) of Mobile Subscribers  
  11. 14. Do not be biased by smartphones: mobile internet means more.
  12. 15. Screen agers will want to access their content with any device
  13. 16. Think about LOCATION awareness in your application.
  14. 17. Enjoy! www.mobilemonday.be

Notes de l'éditeur

  • Network regular meetings, exchanges , malaysia, amsterdam, barcelona
  • Over the past months incremental growth of speakers on various topics location based, moible apps, mobile marketing, point of sales,…
  • At various places with networking opportunities
  • Innovations
  • Site – partiicpate-sponsors see the website
  • Belgium 3G HSPA rollouts – bottlenecks
  • Insight 1: do not be biased by smartphones: mobile internet is bigger
  • Trend 1: unified digital locker the consumer will want to access its content on all of these different objects :who will be the winner Facebook?
  • Trend 3 on the tecgh side location awareness verty important enabling technology geo20.eu
  • Site – partiicpate-sponsors see the website

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