I0IIII0 I00I
ENTERPRISE
MOBILITY
AHEAD
Mobile Monday Brussels, November 7th 2011
Enterprise Mobility, a Challenging Value Chain
by Jan Paesen, Director Product Mgt Enterprise Mobility Belgacom

Enterprise Mobility, a complex value chain
Hardware Connectivity Device Mgt Cloud Conn. Business
& Security Mobile Apps Consultancy
5 challenges for the Telcos, Suppliers, End Users

Challenge 1: The Fragmentation of Mobile OSs
Fragmentation is there to stay ...
solutions should be designed
mobile platform agnostic

Screen size is no longer a choice.
Screens are becoming complementary

Challenge 2: Mobile Data Traffic Explosion
Worldwide Mobile Data Usage Monthly Volume on Smartphone
2010
6.3 EB
x 16 2015
Compound Annual Growth Rate
+92%
1.300 MB
79 MB

Operator Strategies
1
Improve Coverage & Speed of 3G Network
Nationwide EDGE + increase HSPA+
2
LTE (4G)
28th of November, 2.6 Ghz Spectrum Auction
3
Offloading via Fixed Broadband
Belgacom Partnership with FON
4
Quality of Service
Bandwidth differentiation respecting net neutrality

Challenge 3: Security, Reliability, Manageability
1. ‘Digital natives’ want to bring their own device in
the corporate IT infrastructure
2. Devices will contain both private as company data
3. These devices do no longer work in a vacuum, and
will connect to more and more cloud services
4. Mobile means by definition the device (data) will
physically leave your building

Challenge 4: Which business processes to mobilise ?
Top 3 Business Applications ...
to be mobilised
1. CRM
2. Field Force Automation
3. Company Collaboration
• Document Management & BI
• Company Intranet
• UC (presence, chat, video conf, …)

Virtualisation is not always the ‘magic’
solution here …
Mob Apps have set new standards in
simple intuitive ‘touch’ UI design

Challenge 5: Business Consultancy requires a
sector focussed, multi-disciplinary approach
1 Focus on 2 Break down 3
Industry
Industry Solutions Organisational
i.s.o.Products
Partnership
Silos

Enterprise Mobility Ecosystem
Telco Operators
Many Component  Open Telco Assets
• Connectivity, QoS
Partners
Component • Mobile Hardware
• Sms/LBS/mPayment
Partners • Device Mgt & Security
Co-Sourcing • Fixed Broadband
• Datacenter IAAS / SAAS
Partners • Context (billing address, …)
 E2E Bundling Assets
 Sales (together with Partner)
Product  Billing
Partners  (co)branding
A Few  Technical Expertise
 Project Management
 Support

How Belgacom will tackle these challenges
+ =
+ + + +
12

Thanks for listening ... any questions ?
@bmapps - www.mobileapplications.be