Closing presentation by TCS Digital World: “Through the looking glass; visions of the future” Druing mobile monday Brussels event 9/5

1. Through the looking glass;
visions of the future

2. learn from the past

3. learn from the past
Not really a “tablet” because not really mobile — but perhaps something closer to the “Network
Computer” that Oracle evangelized in the late 90s. But with a touch screen… from Insignia
Infocast

4. what is this
history

5. so what is a tablet today...

6. it is the ...
n
NOW

7. and what is the NOWn
Entertainment
Information

8. and what is the NOWn
Entertainment
Information

9. and where...

10. and where...
4 family members:
Laptop 800 X2 €1.600
smartphone 400 X2 €800
tablet 500 X4 €2.000
game 1000 X2 €2.000
television 1000 X3 €3000
total 10 €9.400

11. @marketeers from @marketeers
Reach
Reach
Reach
Reach
Reach

12. an example for a tablet

13. what about audience
NOT

14. is there a future for tablets/PAD's

15. #sxsw aka South by South West
STATISTICS FOR SXSW INTERACTIVE 2010:
Interactive Conference Participants: 14,251 (from 54
countries)
Interactive Conference Daytime Programming Sessions:
450, including 54 workshop
2011 -> 20.000 participants (overall 50.000)
More more more

16. 31 select Austin
locations and
tracking over
48,279 check-ins
during the entire
five day period
Foursquare: 32,392
check-ins
Gowalla: 8,030
check-ins
Facebook Places:
7,545 check-ins

17. No hype
MOBILE <> TABLET
LBS
QR code
NFC

18. Reality check
Social media = $/€ media

19. Applications
or
NOT

20. My 2 cents
Same shit, different tools:
Future is today
Same experience
Internet of Things
-> Niche like medical
BtoB
Profile

21. Tablets
are just BIGGER

22. NOW
try and
work hard(er)

23. Q&A
Thanks for your time.
Have a remarkable day !