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<ul><li>Mobile Monday </li></ul><ul><li>Oslo, Norway </li></ul><ul><li>December 14 th , 2009 </li></ul><ul><li>Martin Lechner </li></ul><ul><li>CTO, Mobilizy GmbH </li></ul>The Future of Mobile is Augmented

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<ul><li>Augmented Reality </li></ul><ul><li>AR Hype </li></ul><ul><li>Wikitude Platform </li></ul><ul><li>Wikitude 4 </li></ul>Overview

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<ul><li>Augmented Reality vs. Virtual Reality </li></ul><ul><li>Marker-based vs. Marker-less Augmented Reality </li></ul><ul><li>Research since early 60s </li></ul><ul><li>2008: first AR application used by end consumers: Wikitude </li></ul>Augmented Reality Overview

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AR & Wikitude World Browser <ul><li>Augmented reality camera-view </li></ul><ul><li>Points of interests, historical and future building models, street navigation etc. displayed on screen </li></ul><ul><li>Uses GPS, compass and orientation sensors </li></ul><ul><li>First AR app available to consumers </li></ul><ul><li>Company behind Wikitude: MOBILIZY </li></ul>

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Wikitude World Browser A video is worth a thousand words …

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Markerless Augmented Reality How it works <ul><li>Smartphone detects current position (GPS) and orientation (compass, accelerometer) </li></ul><ul><li>Server request </li></ul><ul><li>Phone calculates position of POIs on the screen </li></ul><ul><li>Necessary components: - GPS - Compass - Accelerometer </li></ul>

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What others are saying… <ul><li>Internet agency Razorfish released their Outlook Report 2009 featuring Wikitude as on of the “Top 10 mobile applications to watch in 2009” March 2009 </li></ul><ul><li>“ Top Innovator Award” Mobile World Congress February 2009 </li></ul><ul><li>Top 50 Google Android Developer Challenge August 2008 </li></ul><ul><li>Others: Special Price SFR Challenge, National Multimedia Price Austria, Qype Challenge 2 nd place, … </li></ul>“ Augmented Reality Comes to Mobile Phones” “ Wikitude offers GPS-based commentary that'll turn your phone into your tour guide wherever you are in the world” “ Technically, it’s an impressive piece of kit” “ Wikitude, the best friend to call” “ Mobilizy worked with IBM to develop an application for the T-Mobile G1 ”

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<ul><li>1. Printing– since 1500 </li></ul><ul><li>2. Recorded music – since 1890 </li></ul><ul><li>3. Cinemas - since 1900 </li></ul><ul><li>4. Radio – since 1920 </li></ul><ul><li>5. TV - since 1950 </li></ul><ul><li>6. Internet - since 1990 </li></ul><ul><li>7. Mobile – since 2000 </li></ul>(AR) Hype – Why? Mobile devices are the 7 th mass media:

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(AR) Hype – Why? From noon to 6 p.m. mobile devices are the nr. 1 used mass media. <ul><li>Actual situation </li></ul><ul><li>100.000 mobile applications </li></ul><ul><li>2 billion downloads </li></ul><ul><li>Various App Stores (Apple, Android, Ovi, …) </li></ul>

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<ul><li>Mobile hype </li></ul><ul><li>Devices and platforms enable developers to create Augmented Reality </li></ul><ul><li>Web Reality </li></ul><ul><li>Augmented Reality </li></ul>AR hype One step leads to another …

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Wikitude Facts <ul><li>~300.000 downloads (Android, iPhone, Symbian) </li></ul><ul><li>Available on </li></ul><ul><ul><li>Android (v 1.5 or higher) </li></ul></ul><ul><ul><li>iPhone 3GS </li></ul></ul><ul><ul><li>Symbian (N97, N97 mini, more devices in pipeline) </li></ul></ul><ul><li>1.5 million POI requests per week </li></ul>

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WIKITUDE Platform <ul><li>WIKITUDE WORLD BROWSER </li></ul><ul><li>WIKITUDE.me : Anyone can add content </li></ul><ul><li>WIKITUDE API : 3 rd party AR development </li></ul><ul><li>WIKITUDE DRIVE : AR Navigation system </li></ul><ul><li>WIKITUDE Whitelabel (Lonely Planet, RedBull, ING etc.) </li></ul>

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WIKITUDE 4 (Preview)

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Content Eco System <ul><li>Real Time Interfaces (Twitter, YouTube etc.) </li></ul><ul><li>Data Uploads </li></ul><ul><li>Grid search (finds relevant information around you) </li></ul><ul><li>WIKITUDE 4 adds a Content Eco System to WIKITUDE platform </li></ul>Real Time APIs User Generated Data Geocoded data files WIKITUDE Content Source

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How to contribute content … <ul><li>Download or generate (Google Earth) KML files </li></ul><ul><li>Upload them via WIKITUDE.me </li></ul><ul><li>Search, view and bookmark on WIKITUDE </li></ul><ul><li>Open KMLs on the internet like webpages in a web browser </li></ul><ul><li>Major role: ARML </li></ul>Generate Upload View GoogleEarth, Internet WIKITUDE.me WIKITUDE (Google Earth)

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Internet and HTML vs. AR and ARML <ul><li>HTML was an approach to standardise the visualization of content from the Internet </li></ul><ul><li>AR is playing the part of the Internet (visualise content) </li></ul><ul><li>Huge datasources contain KML files (Google Earth) </li></ul><ul><li>Not sufficient for AR </li></ul><ul><li> new standard based on KML: ARML </li></ul><ul><li>Vision: </li></ul><ul><ul><li>Every AR browser supports ARML (like Webbrowsers support HTML). </li></ul></ul><ul><ul><li>Resuse existing datasources, changes are hardly necessary, </li></ul></ul><ul><ul><li>Existing tools like Google Earth support ARML because they support KML </li></ul></ul>

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AR: Where is it going? <ul><li>Augmented Reality games </li></ul><ul><li>Augmented Reality communication </li></ul><ul><li>Glasses instead of phones </li></ul><ul><li>AR = essential part in everyday life </li></ul><ul><li>Any information can be fetched where and when it is needed (location based and situational aware) </li></ul>

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Thank you! Company URL: http://www.mobilizy.com/ Product/Brand URL: http://www.wikitude.org/