Evaluation Question 2

1. 2. How does your media
product represent particular
social groups?

2. Social Group
My magazine targets young social groups, 16-25
year olds who are fans of the musical genre,
indie rock. This has been determined through my
initial market research, where respondents had
fit into this category. Therefore I have created
my magazine with this group in mind so that it
will represent these people successfully.

3. Images
The majority of the subjects in my
images are female; representing
the female based audience that my
market research found. As my
young readership would like to
know all about other females, who
work in the music industry.
However I have ensured to include
some male subject in order to
represent the minority male
readers.

4. Language
The language I used suits the
young target audience.
Slang such as “Glasto” in my
interview targets the young
audience, as many young people
use lots of slang terms in their
own idiolect. It also represents an audience that are strongly
interested in music, as ‘Glasto’ is the slang term for the
extremely popular annual music festival, Glastonbury.

5. Layout
The main body of text on my double page
spread is set out using a ‘Question and
Answer’ pattern. This simple lay out makes it
easier for the audience to read and
understand, useful for the young audience.
It also means that they can read the specific
questions and answers they want to know
about if they have little time.

6. House Style
The bright colours on the front page and throughout the
magazine also help attract the young audience. Also
consistency is key to ensure a returning audience; my
consistent house style helps achieve this. However in
order to keep it interesting I have used a small range of
fonts on each page.

7. House Style
The bright colours on the front page and throughout the
magazine also help attract the young audience. Also
consistency is key to ensure a returning audience; my
consistent house style helps achieve this. However in
order to keep it interesting I have used a small range of
fonts on each page.