The four main objectives or goals in Hinduism are called Purusharthas. They are Dharma (righteousness), Artha (material wealth), Kama (desire), and Moksha (salvation/liberation from the cycle of birth and death). Dharma and Moksha are the objectives one ought to seek, while Artha and Kama are ones people are naturally inclined to seek. Each Purushartha was further elaborated on in important Hindu texts to provide guidance on fulfilling Dharma, achieving Moksha, and properly pursuing Artha and Kama in a righteous way. Fulfilling one's Dharma through cultivating Artha and Kama in the right spirit

1. PURUSHARTHAS

2. INTRODUCTION “Purusha” means human being and “artha” means object or objective. Purusharthas means objectives of man. According to Hindu way of life, a man should strive to achieve four chief objectives (Purusharthas) in his life. They are: Of the four, dharma an moksa are the one that man ought to seek; while artha and kama are the one that man is naturally inclined to seek

3. धर्म

4. DHARMA (RIGHTEOUSNESS) Dharma means that which upholds this entire creation. It is a Divine law that is inherent and invisible, but responsible for all existence. It exists in all planes, in all aspects and at all levels of creation. It is considered to be the first cardinal aim because it is at the root of everything and upholds everything.

6. (MATERIAL WEALTH) Artha means wealth. Hinduism recognizes the importance of material wealth for the overall happiness and well being of an individual. A person may have the intention to uphold the dharma, but if he has no money he would not be able to perform his duties and fulfill his dharma. Hinduism advocates austerity, simplicity and detachment, but does not glorify poverty.

8. KAMA (DESIRE) Kama in ordinarily termed as PLEASURE. It can be mental pleasure, sensuous pleasure, pleasure derived through satisfaction of work etc. Kama is the enjoyment of the appropriate objects by the five senses assisted by the mind together with the soul. The urge to enjoy pleasures and satisfy desires is the most powerful and effective incentive to individual progress.

10. MOKSHA (SALVATION) Moksha (‘Freedom’, ‘release’ or ‘rid off’) from the cycle of birth and death is the ultimate goal of Hindu religious life. Moksha is called Mukti (freedom) by Yogis , Nirvana by Buddhists and in Christianity moksha is termed Salvation Highest end of life, attainable only by the individual himself, with the help and guidance of DHARMA. It is total destruction of egoism. Moksha is also called as the ‘sublime goal’

13. Good karma, reincarnated to better station in life; bad karma, lower station in life

15. To achieve moksha is to fulfill one’s dharma—spiritual duties, obligations

17. CONCLUSION Dharma is always held higher than Artha and Kama. In the attainment of moksha only dharma can help, provided it has been cultivated through artha and kama. Moral decay and disintegration will follow. However with all these things also he is not seen to be happy and contended. It can definitely help us to find PEACE OF MIND which is the birth right of every human being.

18. BIBLIOGRAPHY www.hindubooks.org www.swamij.com www.hindunet.org BUSINESS ETHICS AND CSR (Himalaya Publications)

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