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2013 AIM Presentation | SEO for Creatives

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My presentation for the 2013 AIM Conference, which includes content marketing examples for

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2013 AIM Presentation | SEO for Creatives

  1. 1. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfSEO  for  Crea+ves  Monique  Pouget  Thunder  SEO  Tuesday,  April  30,  2013  DOWNLOADthis presentationbit.ly/CREATIVESEO  
  2. 2. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfthunderseo.com/blog@moniquethegeekFIRST  OFF    –    Who  am  I?    gplus.to/moniquepougetlinkd.in/mpougetMonique PougetDirector of Content Marketing
  3. 3. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf“The internet has emerged as theprimary tool consumers use tofind their next apartments.”David CardwellNMHC
  4. 4. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf“More than 70% of renters begintheir apartment search online,and many firms now report morethan 50% of their leasing activity iscoming from online sources.”David CardwellNMHC
  5. 5. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
  6. 6. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfGOOGLE  ALGOS  –    Panda  and  Penguin  • Rolled out in 2011• Panda targeted low-quality sites with thinand duplicate content• Penguin decreasedrankings for sites violatingGoogle Quality Guidelines
  7. 7. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
  8. 8. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfOur  Content  Should…  Build  Customer  Trust  EnCce  Social  Sharing  Generate  Business  
  9. 9. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfToday,  We’re  Going  To  Talk  About  3  Types  Of  Content  
  10. 10. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfCORPORATE  GENERATED  CONTENT  
  11. 11. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfCORPORATE  CONTENT  –    Milestones  h,p://bozzuto25.com/    
  12. 12. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfCORPORATE  CONTENT  –    Awards  h,p://www.camdenliving.com/careers/   h,p://www.bellpartnersinc.com/press-­‐release.asp?ID=49192    
  13. 13. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfCORPORATE  CONTENT  –    Leadership  h,p://www.blogs.marrio,.com/    Borrow  strategies  from  related  industries!
  14. 14. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfCORPORATE  CONTENT  –    Values  h,p://woodpartners.com/going-­‐green    
  15. 15. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfCORPORATE  CONTENT  –    Values  h,p://www.avalonbay.com/sustainability/AVB_2011CSRReport.pdf    
  16. 16. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfPROPERTY  GENERATED  CONTENT  2
  17. 17. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfPROPERTY  CONTENT  –    Neighborhood  h,p://livethewellington.com/blog/     h,p://www.youtube.com/watch?v=aFj4M8PdUWY    
  18. 18. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfPROPERTY  CONTENT  –    Events  h,p://storify.com/RhodeIslandRow/rhode-­‐island-­‐row-­‐grand-­‐opening    
  19. 19. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfPROPERTY  CONTENT  –    Partnerships  h,p://thedogsoYeer.wordpress.com/2013/04/03/the-­‐local-­‐tap-­‐guest-­‐post-­‐ernest-­‐sco,-­‐tap-­‐room-­‐live-­‐work-­‐play-­‐wilmington      
  20. 20. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfRESIDENT  GENERATED  CONTENT  3
  21. 21. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfRESIDENT  CONTENT  –    Pinterest  PromoCon  h,p://blog.bozzuto.com/bozzuto-­‐living/what-­‐brings-­‐you-­‐home-­‐tell-­‐us-­‐for-­‐a-­‐chance-­‐to-­‐win-­‐250/    
  22. 22. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfRESIDENT  CONTENT  –    Instagram  h,p://www.luxurydaily.com/the-­‐plaza-­‐boosts-­‐foot-­‐traffic-­‐with-­‐the-­‐great-­‐gatsby-­‐instagram-­‐contest/    
  23. 23. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfRESIDENT  CONTENT  –    Facebook  h,p://www.facebook.com/WoodPartners    
  24. 24. www.ThunderSEO.com @MoniqueTheGeek | #AIMconfbit.ly/CREATIVESEODOWNLOADthis presentationMONIQUE POUGETDirector of Content MarketingQ  &  A  thunderseo.com/blog@moniquethegeekmonique@thunderseo.com

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