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MOBILE LANDSCAPE & LUXURY APPS SHOWCASE

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In this presentation, you can know about the consumption and usage in this ever changing mobile world. It goes FAR BEYOND just the frame

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Some facts about HK mobile landscape There are 14M mobile subscribers in Hong Kong, with an estimated penetration rate of 200% 7.4M (52%) of them are 2.5G / 3G mobile subscribers Wi-Fi Everywhere 9,159 access points in HK 35% of mobile users are smart phone users 17% of consumers own tablet computer TNS market research Source: Google Mobile Research Source : Hong Kong OFTA

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Besides iOS (iPhone/iPod/iPad), Android is another more popular Operation system that we need to know

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Source: Google Mobile Internet Insights Jun, 2011 Base: Private smartphone users who use the internet in general, n= 1000 2011 HK Mobile Smartphone Users Profile

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Before we talk about luxury mobile app… <ul><li>There are a lot of mobile applications we use everyday, can you name them all? </li></ul>

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Before we talk about luxury mobile app… <ul><li>There are a lot of mobile applications we use everyday, can you name them all? </li></ul>Whatsapp > the instant messaging app Angry Bird > the popular mobile game made everyone indulgent News app > choose your favorite news app and get the latest news update Foursquare > to let other people know where you are at now by checking-in Facebook > another app that you live without, status update, liking, photos sharing, check-in… Instagram > an upcoming app for instant photo sharing

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Why are these apps important and popular to us? They are SOCIAL They are INSTANT They make our daily life so ACCESSIBLE Allow you to update yourself to the world immediately. Likewise, you got update instantly about what the world is happening You can connect to possibly everyone in anywhere effortlessly, even though someone you do not know, telling them where you are at, what you are doing, and even appreciate them by giving a ‘LIKE’ We used to check weather and watch news from TV, we used to search for a place with a map cover the whole table. Now we have it all in a cell phone They are FUN with interaction With the uses of the phones’ functionalities, such as Geolocation, motion sensor, touch sensor, etc. it creates a lot of different interactions for the users

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All in all, why are mobile app so tempting? <ul><li>SOCIAL </li></ul>INSTANT CONNECT TO DAILY LIFE USER-GENERATE PERSONAL INTERACTIVE TAILOR MADE FREE OR LIMITED $ USER-FRIENDLY

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Mobile phone and social media are inevitably discussed together

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A case showing how mobile is connected with the idea of social Lately ICQ is back on mobile because of the viral effect… Mobile and social media are so powerful that brings an old company alive and popular again…

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Let’s look at some luxury examples

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Some watch brand iPhone apps… Most iPhone app for watch brands are very informative. They are presented beautifully with product and brand stories. However, not as much interaction

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Audemars Piaguet However, Audemars Piguet’s iPhone app invites the users to try on the watch and take a picture which can be shared with friends via email <ul><li>New kind of interaction to users </li></ul>

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Cartier Fine watchmaking iPad app Cartier is the first one to launch an iPad app Not only it provides product information, it gives a more in-depth look of how the manufacturing of the watches Users can have a 360 degree look of the watches <ul><li>Interaction relevant to the experience of the product </li></ul>

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Cartier Set For You The app is not available in Hong Kong yet. Cartier Set For You iPhone/iPad app is an app for customizing the engagement rings(including detailed carat, colour and clarity specifications). After your rings are made, you may share with friends or proceed to purchase. <ul><li>Direct purchase available </li></ul>

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Bulgari B.ZERO Bulgari B.ZERO iPhone app is an example of good interaction Users can select different photographing effect to play on a photo It captures the latest photo sharing trend with the use of mobile <ul><li>Very unique interaction relevant to the product feature </li></ul><ul><li>Enable social element which is the latest trend </li></ul>

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Van Cleef’s A Day in Paris Van Cleef’s A Day in Paris iPhone app. It is an app introducing different beautiful spots and places around Paris. Users can view through the introduction, share the places to friend via SNS, and check-in to those places via foursquare <ul><li>Useful for users with unique travel information </li></ul><ul><li>Connect to social media (check-in by foursquare) </li></ul>

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Louis Vuitton Amble Louis Vuitton latest iPhone app, which allows users to create their own ‘amble’ recording where they have been to, base on the existing city guide. Users can add on their own ‘tips’ on different places. On the other hand, the pre-installed amble done by some celebrities provide inspiration to the users to create their own. Ultimately the journey can be shared to others <ul><li>Link with users travel experience whilst relevant to brand essence </li></ul><ul><li>User generate their own experience and look at others’ sharing </li></ul>

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Tiffany & Co. Engagement Ring Finder Tiffany & Co. Engagement iPhone/iPad app is an app for customizing the engagement rings. The ring designs can be shared with friends. <ul><li>Instant preview result for settings </li></ul>

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Tiffany & Co. What Makes Love True Tiffany & Co. What Makes Love True iPhone/iPad app is an app for in a theme of love and romance. There are love stores video & love songs. It also includes 2 map-related function that are some location recommendation for couples in New York City and users can collectively mark memorable location with “heart” sign. <ul><li>Mark memorable location on map </li></ul><ul><li>Most of the content can be shared with friends </li></ul>